endendend

Announce at all search machines

2005-07-07T12:34:00.003-07:00

Announce at all search machines
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.More is better. Companies, which announce sides for often inexperienced customers at search machines, throw therefore with numbers around itself, which mask the overreaching intention not even more.

While many offerers call about 900 to 1500 search machines, and thus with the zeros generously, are not unknown also five and six-digit numbers already go around. To me admitted record lies with 809,000 search machines , at which one promises to announce sides.

But even if you consider that - on the average - each country knows only two or perhaps three significant search machines, are fast calculated that the world-wide total number of the search machines could amount to theoretically about 500 . And that more than 90% must be ignored because these indicate either only inland Praesenzen or in the national language written Sites.

Measurements of Media Metrix [ http://www.searchenginewatch.com/reportsaerticle.php/2156441 ], Media Metrix Europe or also Web hit therefore occupy regularly that about 95% all user search with a handful of search machines. And that even the smaller search machines, which admits at least from the name is, rarely by more than 0,05% all user is used or is so insignificant that they do not emerge in the measurements at all. Refrained from it it is well-known that such search machines take up whether limited capacities simply no new Praesenzen.

Of course nobody can prevent that you announce your operational readiness level at all search machines - world-wide - presupposed you have the necessary sprachkenntnisse and knows, which information into which form field to be registered is.

Thereby however only the transmission of your information is obtained to all search machines and the execution of a program on the server of the search machines, which decides whether this registration is perhaps one of the few, which is pursued comparably with the dispatch of a postcard. They do not obtain the automatic attention of the information.

Search machines are usually operated by people, which understand more about it, as even experienced Site operators. Each expenditure, which goes beyond the concentration on a handful relevant search machines - depending upon country and language of the operational readiness level -, is pure verschwendung of your time.

Finally not the number of the search machines is crucial, with which you your Site announces, but the number of their sides, which by skillful entering with the relevant requirements of the search machines, with which approx. 95% search all user is found, on which to first result page .

The data bases, analyses and software solutions provided here help you to embed target group-fair search words and formulations in such a way into your sides that these correspond to the crucial characteristics of the search machines exactly.

As you your customers to understand must learn you also your prospective customers to understand, should. That is simpler, if you look up in the key railway data base, as the majority is expressed . And if you know from all important search machines, on which these attach importance during the side and text organization, are faster your sides for the most frequently looked for relevant search formulations at the better places , than by elaborates experimenting and regular and world-wide announcing with all search machines. Leave to your competitors.

Search machine calling message: manually or automatically

2005-07-07T12:34:00.002-07:00

Search machine calling message: manually or automatically
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search machines require today [ except for few exceptions ] only the indication of the Domain or individual URLs during the search machine registration. References, descriptions and other information are not no more inquired. Only or two search machines inquire at the registration also your email address - for advertising purposes probably. There is no reason, why the manual registration should be better than the machine - presupposed, the entry software kept on the newest conditions constant.

Since URLs of the announcing sides or also form contents of these sides are regularly changed by search machines, the Web-based entry software of such is to be preferred, with which the announcing software running on the own PC is used.

Announce URLs and form fields [ like also the search forms of the search machines ] are here daily supervised automatically. As soon as a change is determined, the configuration files Spider are adapted and on external servers overacts, so that the announcing software is kept always current.

Because the Anmelderobot knows and considers the autoAnnounce rules and restrictions of the search machines, I did from the outset to conceal that it concerns machine registrations.

For the PC developed announcing software gives to be usually, a Netscape or MSIE MSIE-Browser, because the authors believe to come only by deception of the search machines to the goal. Perhaps that is the reason, why autoAnnounce by search machines such as Fireball 1998 were already recommended.

When sides in the search machines become visible

2005-07-07T12:34:00.001-07:00

When sides in the search machines become visible
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Of newly taken up sides after the actual Spidern depends on the type of data base and aid programmes. With data bases one generally differentiates one two types: the data base brought in cyclically again in batch processing, those stopping and the following restart of the processes running on the servers of the search machine causes [ e.g. Fireball ] as well as continuously running programs, which administer updated data bases around the clock.

Cyclic search machines bring newly provided data bases in usually once per night or in the rhythm of few days, while other URLs and side contents add continuously and delete. With Google it can be observed that sides are very frequently gespidert by Domains with higher link popularity, while the majority of all sides about monthly - often 10 to 14 days after a mirror-image the run - to the volume of data is transferred.

How my mirror-image the statistics show, there are also large variations of the mirror-image the activities.

In addition the first appearance of newly announced sides depends on it, how frequently you look for it. Search machines use a Cache for efficiency reasons, i.e. a buffer, buffered in which retrieval queries already answered become including results.

Because in practice a large number of retrieval queries is placed again and again, it is more economical to examine there whether an inquiry was already answered and ggfls to buffered of results to supply, instead of employing with each inquiry again millions of comparisons and computations. Only with search formulations, which are not contained in the Cache, the actual search takes place. In the Cache to be held depending upon software also retrieval queries, which did not produce results.

Thus retrieval queries leave themselves to topics, in which a majority of the users is interested, from the Cache nearly always satisfy, which leads to faster supply of all search results.

How long data in the Cache of a search machine become buffered, before they are deleted there as "outdated" and the appropriate search take place again, is different from Cache to Cache and often depends on the frequency of the special formulation. Depending upon search machine can be taken values from several hours to days as average value.

How long do you have to wait for search machines?

2005-07-07T12:34:00.000-07:00

How long do you have to wait for search machines?
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search machines follow long no more each registration in the hand turning, because qualitative search results and immediate treatment of announced sides are mutually exclusive : Abuse led also here to the fact that valuable resources had to be extracted again.

Announced sides, which are not contained of a search machine in the check list not well-known and, come therefore to the end of the URL list which can be worked on. Registrations on the part of, which were already indicated, are ignored today by nearly all search machines - with the next Spidern of the Site they are worked on anyway.

How quickly search machines react to registrations, can be only generalized. Who wants to know it exactly, must its server Logs evaluate, in which each side call, also by search machines, is logged. They recognize when regular observation that there are no rules.

Search machines try to examine each in the volume of data URL held at least once in the month. Who paid for the admission of its sides, only few days must wait.

Goals cannot be realized always. Spider become, as develops other software projects further also, occasionally. Not always faultlessly. The InterNet is never troublefree. If your server is not attainable or between the system of the search machine and arises to its server a disturbance straight if the search machine tries to call sides up, we all are powerless.

The Erstbesuch of a Suchmaschinen Spiders can take occasionally weeks, with some search machines months. If your sides are once in the existence, repetition attendance are more frequent.

Paid search machine registration

2005-07-07T12:33:00.003-07:00

Paid search machine registration
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Inktomi was the first search machine, which computed for the admission on the part of money [ originally approx. $10 per side per year ]. AltaVista and late AllTheWeb followed the Beipiel. While nobody sees gladly additional costs, you should not the fees as cost factor , but when see guarantor of the gradual improvement of the search machines and the spent search results.

The possibility, sides, which help finally your profit and loss calculation to accommodate there must be paid of somebody. Why not of the beneficiary, who knows at the same time that abuse, which harms all is not however drastically limited thus eliminated? The majority of all abuses takes place, straight because the "costs" so far also of - in each regard - crude be furnished could.

Inktomi offers today no more possibility of announcing sides free of charge. AllTheWeb offers formally still the possibility, it stresses however that one does not accept all announced sides. At the same time the paid registration is recommended. And over AltaVista it is reported that it can take months, until free of charge announced sides are actually gespidert.

Only if free of charge announced sides are found with the regular Spidern by search machines by link pursuit and these sides at the same time certain qualitative minimum requirements to fulfill, which justify the admission into the volume of data, can draw a deep breath, you. This waiting can last with Praesenzen not registered in listings weeks or months , because the number rises the each day again published sides already long faster than the capacity of the search machines. Listings are on the other hand at least once monthly gespidert, the Sites thereby, registered there , is found fast by the search machines .

To go around one knows waiting period and ggfls reduced Ranking by the liable to pay the costs registration . In response the search machines commit themselves to hold and regularly - would permit substantially more frequently than the regular Spidern - call up these sides during the currency of the contract in the volume of data, in order to transfer any changes as fast as possible to the volume of data.

With the fact each search machine stresses that sides, which are liable to pay the costs announced are treated apart from the renouncement of points of punishing exactly the same as such sides, which are discovered with the normal Spidern. Preferential treatment refers thus only to the immediate admission and frequent Spidern for the purpose of the actualization.

Non--commercial Site operators often fear that with the introduction of the paid registration private sides were displaced gradually out of the volume of data of the search machines. Exactly the opposite is the case: over the purse becomes dubious Site operators, that per night with the search machines by bought or knitted software accomplish thousands and ten thousands of registrations of pornografischer or worthless sides, to which way blocks .

At the same time each search machine, which plans long-term, has interest to improve the quality of the volume of data and the supplied results. Necessary efforts for development and Research cost very much money. The paid registration offers therefore double use: it helps once the turnover achievement and reduces on the other hand one of the largest cost factors of the search machines, since one does not have to work on any longer uncounted millions on the part of inconsiderately operating commercial Site operator.

Repeated search machine registration

2005-07-07T12:33:00.002-07:00

Repeated search machine registration
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.In the initial years the search machine entry was compellingly prescribed, if one wanted to be found sometime. After each side change or software problems with a search machine a new search machine entry was necessary.

Who closes today a new server to the net and regards a few days later the log files, it states that Spider of the important search machines was already there . More importantly still, with seized and indicated sides no regular search machine entry should be made, if you do not want to risk, with Spammern and other unangesehenen contemporaries by a comb quite sharp teeth to be also sheared.

The search machine entry partly often comes from pure unawareness . Because one is not familiar the search machine with the inquiry syntax - and who reads today already auxiliary sides or operating instructions - is Site operators not in the situation to determine whether the Site concerned was already indicated and a renewed search machine entry is unnecessary. The search machine entry takes place therefore often groundlessly.

Particularly Site operators, that provide almost contentsless sides, are surprised, if their sides are not discoverable . Only because a photo of your enterprise seat on the starting side appears to your operational readiness level and this was registered in your name, search machines are not able to associate these with your company name.

Search machines find only the texts , which are contained in your sides, and they find only sides, which are linked. In addition many are limited to expenditure of the first 200 results, which are relevant for a retrieval query.

In order to reduce abuses, search machines have in the last years increase the search machine entry made more difficult . Daily ones of limit for the number of the sides of a Site, whose registration one permits, are set today by almost all search machines [ publishes however rarely ]. Who more than the permissible page number announces - usually between 5 and 10 - risks a lower evaluation or complete ignoring of the sides or Domain.

Several search machines permit with the search machine entry only denomination of the Domain , not however to more those individual sides. Some offer no more possibility of announcing sides - which find Spider anyway, what is linked . Which is not linked, is simply not attainable.

AltaVista.com has at present pedantic registration proceedings for unpaid registrations and prevented thereby the machine search machine entry. Here a code must be inferred from a diagram, which is to be entered with the URL the announced side. The diagram is in such a way written that OCR programs might have difficulties to decipher it.

At the latest here it should become recognizable that the undisciplined search machine entry is not desired .

Of course it only one question of the time, until someone prepares an announcing program with OCR ability, is to be offended in order against the policy operated by AltaVista consciously. The fact that such attempts always become the boomerang believes some Web responsible person only after experiences made at the own body.

If you want to announce hundreds on the part of with AltaVista, either patience - AltaVista spidert still around the clock - is recommended or the grasp to the cheque book . AltaVista offers, as in the meantime several other search machines, which want to know larger quantities of sides fast worked on, the search machine entry and the immediate treatment of announced sides against payment. Black drivers must on the other hand count as such to be treated .

Is the search machine entry today still necessary?

2005-07-07T12:33:00.001-07:00

Is the search machine entry today still necessary?
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.In practice sides, as soon as they look halfway manierlich in the own Browser, are announced at search machines [ and listings ]. In practice thereby the largest damage is caused . Impatience does not lead to no more than a giving away of valuable weeks or months.

Straight one because the search machine entry is so simple, here just as wrongly made as wrongly understood.

The entry can be compared at the best with the mailing of a postcard. By the registration you invite a search machine to visit your server and to evaluate there the successfully called up sides with consideration of the valuation criteria of the search machine. If your Site were not announced yet at search machines, preliminary test and optimization took place, and you to have examined that your sides were not found yet by the search machines, can announce you it.

The entry does not release the admission without closer inspection of your sides into the solid volume of data of the search machines, and already not at all the association of your company name with the indicated URL. If registrations are at all considered, usually only brief assumption takes place into the volume of data, as long as an unknown operational readiness level is linked by others not sufficiently [ which means on the other hand that well linked Sites is indicated naturally without search machine entry ].

As you long, do not obey also search machines follow not each invitation fluttering by your mail box by far not each invitation for the attendance of a Site.

Apart from the large international search machines and a few national market leaders, that really know no national borders, almost all different - already from cost reasons - consider imposed restrictions .

For this count among other things. Language, region and often also the country Domain. Thus Swiss search machines take up only Web Sites, whose Domain in Switzerland [ ch ] was registered or in Liechtenstein [ li ]. Swiss enterprises if a Site under a com operates Domain, the manual examination takes place with some Swiss search machines. If this does not result in at first sight and free of doubts that the Site of a Swiss organization or person belongs, the entry is ignored. Others do without manual examination and treatment, if not all criteria expressed by a search machine are fulfilled.

All search machines have Kapazitaetzgrenzen . If plates are empty fully and the cashes, new applications are directly ignored. Many smaller search machines administer an amazingly small volume of data. Often the assumption lies close that one confounds in the own press announcements "millions of URLs" with millions of bytes.

Something similar applies to most not international search machines. The selection of the search machines, with which an entry - perhaps - is meaningful, is substantially limited thereby.

Registration with listings

2005-07-07T12:33:00.000-07:00

Registration with listings
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The registration with listings may take place only manually. Who believes, a machine registration been sufficient, experiences too late that the first attempt must sit . Nobody has a requirement on admission, and in practice coworkers of the listings are so overloaded that complaints and other communication are answered nearly always by form letters, i.e. prefabricated enamels.

Registration with listings presupposes anyway that the announcing is concerned thoroughly with the possible categories and the Praesenzen registered there. An intuitive feeling for the surrounding field, into which your Site is to be embedded, only thus can be developed.

If you the argument with the subject is too time-consuming, you can assume that has their registration working on coworkers of the listing still less time. Listings receive about exactly the same many registrations such as search machines , without being able to work on these [ like search machines ] by machine. If the description of its operational readiness level doubt lets arise, listing coworker does without the time-consuming attendance of your Site.

While nobody has complete influence on it, in which Kategorie[n ] that your registration working on coworkers these finally arranges, can a thorough occupation with potential alternative categories of a listing and a registration for the most applicable help to realize desires.

The more specifically and more applicable your default, the more largely the probability that your operational readiness level is categorized also in such a way. As precise a classification of your Site as possible decides naturally also on the number of the users, who find your operational readiness level in a listing - and to the desired click release.

Since the admission lasts into listings usually longer, as indexing by search machines, it should take place for not yet announced Praesenzen first . A second registration can be meaningful in exceptional cases - perhaps -, if four or six weeks after registration it is certain that your Site was not accepted and if at the same time substantial changes of your operational readiness level took place. Further registrations are however never successful - listings keep account concerning it, which Sites was worked on and rejected.

If a Site is only regionally important , because the business concern of the operator serves or supplies only local customer, the registration must take place first of all in the regionally relevant Unterkategorie of the listing. Secondly must follow from the sides of the operational readiness level clearly, where one can infer rarely the enterprise its seat of have-having one from postal zip code, in which country and place an enterprise has its seat. Many place names occur world-wide more than once. Some several times in a country. InterNet sides can be called world-wide.

Minimum requirement for listings

2005-07-07T12:32:00.003-07:00

Minimum requirement for listings
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.A Site, which is announced at listings, does not only have to convince at first sight, but also withstand critical view.

All listings stress that technical aspects are like correct and not only HTML representable in eimem certain Browser, faultless left and renouncement of verpoente Javascript and META Refresh Anbiederungen minimum requirement. Yahoo! coworkers by the way use Netscape Browser.

At least rudimentary Orthografie knowledge is exactly the same expected like an attractive presentation - whereby attractively not synonymously it is for complex and by any means proprietaere formats or Plugins may not presuppose.

More importantly than presentation is information content . Their Site must inform essentially and soberly. Self-manifestation, mission statement, "we over us" are worthless ballast. Texts, mode of expression and language must contain facts , not of promises.

In addition fast side supply and fast side structure are expected - things, which correspond to the traditional net expectation and which also an optimal treatment facilitates by search machines.

Since several visual HTML editors provide also today still HTML syntax, which is to be called at best "creatively", all sides of a Site with a HTML Validator should be examined. Validatoren are special programs, which examine only the HTML syntax of a side for correctness and point ggfls errors out. Sides of my customers are examined automatically with the Spidern by Validator , so that these do not cause damage with listings and search machines. Courageous ones find here an interactive HTML examination .

Only if all technical and contentwise aspects of your sides meet the particularly critical requirements of the listings, the registration can take place. The registration with listings must manually, i.e. take place by hand, and may be never automated.

Optimize or with listings announce?

2005-07-07T12:32:00.002-07:00

Optimize or with listings announce?
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The admission into listings is more complex around orders of magnitude than the indexing by search machines. Yahoo!s volume of data amounts to e.g. only approx.. a thousandth of the sides indicated with Google. And Yahoo! - after the open directory - the largest listing is world-wide.

Bottleneck is the manual, i.e. by trained coworkers taking place, treatment. The working day has only eight hours, and each coworker costs money. Once rejected Sites does not have a chance of a second investigation in practice.

Because the registration requires larger care with listings, it is treated before the registration with search machines.

Search machines and HTTP headers

2005-07-07T12:32:00.001-07:00

Search machines and HTTP headers
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Each side call becomes by one sucked. HTTP Request , i.e. the requirement of a file mentioned, released. URL calling program, e.g. the Browser of a user or Spider of a search machine, sends an inquiry to a web server, which contains the among other things following things:

desired URL,
Version of HTTP minutes controlled by application,
Hostname of the server for the case that on a machine, which operates so-called virtual servers a multiplicity of Domains is accommodated,
nearly always sucked one. User agent or identification of the program, e.g.. Mozilla/3.04 (X11; I; Linux 2,0,35 i686)
possibly the server Cookies concerned
ggfls a coded log in/password combination,
followed of a blank line terminating the call.
GET/HTTP/1.1 host: red.kso.co.uk user agent: Mozilla/3.04 (X11; I; Linux 2,0,35 i686)
The web server answers the inquiry with the HTTP version number, a status code, controlled by it, and optionally server often commodity identification, to the date [ load Modified ] of the last actualization of the URL, length [ content length ] of the supplied data and depending upon ability additional information.

For the search machine optimization the date of the last actualization, the file length is crucial with some search machines [ i.e. number of the supplied bytes ] and possibly sucked. ETag , a coding sum computed dynamically by the web server.

If sides are provided dynamically by program execution, the web server, depending upon configuration, supplies the present/immediate or no date. Both alternatives put near that it concerns a dynamically produced side. There the "file size", i.e. the range of the spent data, at the beginning of the program execution does not admit is, is not missing also this indication often.

Search machines, which prefer "aged" sides, consider, before at all comparisons with the last side held in the volume of data are employed, the supplied load Modified date, content length and more rarely the ETag .

HTTP/1.1 200 of OK DATE: Thu, 12 July 2001 11:06:50 GMT server: Apache/1.3.14 (Unix) mod_fastcgi/2.2.8 load Modified: Do, 26 June 2001 16:09:17 GMT ETag: "6200d-769-3b38bád" of Accept rank: byte content length: 1897 Connection: CLOSE content type: text/cHtml
Who supplies predominantly dynamic sides, therefore or modify in such a way on the server running software should hold a searchmachine-fair set ready of static sides the fact that supplied sides not when produced dynamically is recognized .

Some search machines use the last actualization date and the file size announced by the Web server with the following mirror-image the runs to konditionalen calls, i.e. the server is assigned to supply the side only if this were updated after the date conveyed by Spider with the inquiry or another than the likewise provided last file size has.

In this case the demand paging by Spider one specifies:

GET/If-Modified-Since: Do, 26 June 2001 16:09:17 GMT; length=1879 etc....
If your Web server finds that the side was in the meantime not changed, it answers with the status code 304 instead of 200, the transmission of the actual side is omitted.

You see HEAD occasional in your log files - instead of GET of calls. Here the server, only one status message is assigned not to send however the actual file. Since many programs, which produce dynamic sides, are on that not prepared , the server can supply one error message - status 500 - in such cases only. The fact that it concerns with such URLs dynamically provided sides is now no more secret.

Suchmaschinen-Spider and server configuration

2005-07-07T12:32:00.000-07:00

Suchmaschinen-Spider and server configuration
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Typical standard attitudes newly installed web server assume all in the master directory of the server and more deeply put down files for the public are meant.

Inconsiderate configurations placing log files at the same time unprotected within the access range of the Web of server, so that logs files can be called up by the Site operator with the Browser.

If the configuration of the Web of server provides in addition dynamic listing overviews [ usually index HTML called ], everyone can be called up in such a way by password not protected file by each user world-wide.

Some Suchmaschinen-Spider does not only call up as left found URLs, but tries also to examine complete listing trees . Here each URL is shortened the respective file around the last part, thus, so that out e.g.. www.xyz.com/pfad/datei.html the URL www.xyz.com/pfad/ becomes.

If the web server supplies a table of contents for this URL, all files contained in it are visible, i.e.. links automatically , even if your own HTML sides do not exhibit left on these.

Thus it comes that log files and also confidential slip already times into the search machines. The acceptance that nobody from the existence of these files knows, does not protect against surprises.

Ranges, which only a limited circle of acquaintances should be accessible, must be protected therefore by special measures , so that the Web server refuses the access to data in these listings. More exact information takes you from your server documentation.

Suchmaschinen-Spider by ME TA tags steer

2005-07-07T12:31:00.003-07:00

Suchmaschinen-Spider by ME TA tags steer
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.For the case that you became robots.txt already too extensive or from other reasons of instructions at Spider there not to be accommodated to be able, do not exist the possibility of the mounting of appropriate ME TA tags in individual HTML files.

Please you pay attention to it that the attention of these tags is not so common , like the observance of the instructions in robots.txt the file.

Also here apply, that The, if them these tag at all consider, only express prohibition honor and not by mounting a tag tempt can, side take up or frequent than usual visit.

Three variations are considered by search machines, which consider these tags,:

< META NAME="robots "CONTENT="index, nofollow" >
This instruction contained side may do indicated [ index ], therein found left should [ nofollow ] become however not pursued.
< META NAME="robots "content="noindex, follow" >
Those the day contained side should not be indicated, found left may be pursued.
< META NAME="robots "content="noindex, nofollow" >
The side should not be indicated and therein found left not be pursued.

Search machines robots.txt control

2005-07-07T12:31:00.002-07:00

Search machines robots.txt control
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.While there are all important minutes and transportation mechanisms, on which the Web develops, discussed publicly and formally adopted standards are, an informal , which steers the behavior of Spidern [ also Robots or Crawler called ] on freiwilliger basis.

Robots.txt the file put down in the master directory of a Web of server by all important search machines like a prohibition sign one considers, i.e. the instructions contained in it are not forced by the web server .

The URL of this file reads always http://www.ihre domain.com/robots.txt . Accommodation of the file in another listing is examined. The access authorization to this file must be "world-wide", i.e. it must be able to be called up exactly like your HTML sides by each user.

Instructions in this file give, which ranges of an operational readiness level should not be worked on by Spidern .

They cannot tempt thus over robots.txt the file search machines to take up additional sides to their volume of data and you cannot force incorrect or agressive Spider over the instructions contained in the file to ignore ranges mentioned of your Site.

The file is evaluated by machine and considered only if instructions obey the correct syntax. Already the name says that it concerns a pure text file. robots.txt one ignores, if it is put down as HTML side, Word document or in another prop. guessing eras format.

The file is divided into data records , which one or more listings [ or files ] for, several or all Spider closes. Each data record calls [ or several ] Spider with its identifications [ field name: User agent ] and one or more rules [ field name: Disallow ], for whose attention you ask.

Comments can be attached in this file, if you place these in front a ' # '. Individual data records are separated by a blank line.

In practice it is to be noted that search machines only it data record concerned buffers . A maximum size for individual data records is given, in practice many search machines do not make available however any longer than 512 to 1024 bytes main memories for the data record concerning it - with millions of to spidernden Sites one must economize with the main memory. Data records should not close therefore individual files, but listings, so that individual data records can be kept as compact as possible.

Robots.txt the file is loaded from most Spidern only once per mirror-image the procedure, even if this drags on over several hours or days. Spider organize the list of the sides which can be worked on nearly always in such a way that visits numerous servers at the same time, an individual server to be thus hardly overloaded can.

One sees occasional in the log recordings that Spider request robots.txt the file before each demand paging - this is usually based on errors in the mirror-image the code and takes place probably unintentionally.

The mechanism of one robots.txt file is relatively simple. The syntax must be kept strictly :

User agent [ the way of writing, large ' U ', small ' A ', is historically conditioned and must be kept ] designates Spider, to which an instruction applies. The substitute symbol ' * ' applies to all other not before in the file in particular Spider mentioned and should appear, if specific Spider in their is called robots.txt file , always in the last data record. Spider read robots.txt the file only so far , until this Spider data record concerned was read.

If a data record contains more than one user agent field, the following instructions apply to all in this data record Spider specified. Not all search machines treat this aspect robots.txt files correctly. Who wants to go on Numemr safe, assigns each Spider an own data record.

Mirror-image the identification or name is rarely identical to the name of the search machine. AltaVistas Spider is called Scooter. Most well-known Spider is today probably Googlebot, which is active for Google of several hundred different IP addresses. In robots.txt the file the mirror-image the identification is given, never the name of the search machine.

Mirror-image the identifications often consist of name and a version number, which are indicated behind one '/' and in robots.txt be ignored can.

Disallow indicates the path [ or a file name or a part of such ]. Not all Spider considers file names or parts of file names. Also therefore one recommends never closing always listings and single files.

Substitute symbols are not permitted in Disallow fields . File names are adjusted without consideration on structures such as listings, i.e..

Disallow:
forbids the access to all files and paths, which begin with the character string/ help, e.g.. /help html and /help /index HTML .
Disallow:
forbids the access to all in the listing /help/ files held, permits however the access to e.g.. /help.html
In robots.txt the file specified listings and files are always related to the visited Domain. Files with incorrect syntax, if they contain e.g. fully qualified URLs of inclusive host names as xyz.domain.com/pfad/datei, are ignored.

An example of one robots.txt file. Everything that behind the # - indication appears, is a comment and is not evaluated:

User agent: link check # data record concerns link check Disallow: all sides in/de/prv/are closed Disallow: likewise closed # blank line terminates data record user agent: BadSpider # data record concerns BadSpider Disallow: BadSpider has Site prohibition # blank line terminates data record # # last data record with substitute symbol concerns user agent: * # all in particular Spider mentioned Disallow: all sides in/de/prv/are closed Disallow: likewise closed Disallow: here may not do anybody purely
A

Suchmaschinen-Spider steer

2005-07-07T12:31:00.001-07:00

Suchmaschinen-Spider steer
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Everything that is accommodated on a server, belongs into the search machines. Because many search machines take up only a limited number at sides of each Domain, you should withhold unimportant contents from the search machines . You only thus give the chance to the Suchmaschinen Spidern to concentrate on important sides.

To the memory: Spider do not have a direct access to the non removable disk of the Web of server, but take up with the Web server often commodity, mostly Apache [ 1 ] , contact, in order to call sides up.

Search machines see thereby only, what the Web server abandons, completely directly whether it acts thereby around static or sides provided by program execution only at the moment demand paging on the server.

While with the typical Web server configuration a possible access authorization [ or their verweigerung ] is dependent on the URL [ i.e. of the access authorization on the non removable disk and if necessary LS additionally required Login and password ], which applies to all fetches, it gives a few quasi-standards, which are honored by Suchmaschinen Spidern on freiwilliger basis .

These quasi-standards permit you with observance of the agreed upon syntax of the control files the precise steering Suchmaschinen-Spider. The most important control measure is from nearly all search machines considered robots.txt file, followed from special META tags.

Search machine check lists

2005-07-07T12:31:00.000-07:00

Search machine check lists
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Often the barrier of a Site is assumed, if algorithms or configuration attitudes of a search machine are changed and to another evaluation of your sides to lead. Or if not or not sufficiently by third linked sides were announced and were only temporarily indicated. Not each Site, which cannot be found over simple inquiries, became actually closed .

With Google individual sides and also whole Praesenzen can go down for weeks, if your server were not attainable at the time of the Spiderns . With the next mirror-image the cycle [ about monthly ] closed sides should not become again visible. Several search machines ignore today Praesenzen, which run on Microsoft IIS servers, if these are infected by viruses, which release constant HTTP and different Requests, in order to reproduce itself.

Many search machines offer the possibility of examining whether a Site is present also or specific URL in the volume of data . Ggfls. the auxiliary sides of the search machines read, on which extended syntax is described.

With search machines, which do not offer this possibility, the cliche search can help. Here a longer word sequence, which occurs probably only in few sides, in quotation marks is entered set than retrieval query. If necessary you try it with the Domainnamen.

Even if your Site is like that not to be found , a barrier can be accepted. Before you complaint email entruestet on the way brings, you should try first to determine the reason. If your sides were provided in such a way the fact that they could be judged as Spam is recommended the change and/or improvement of the sides, so that the supposed reason does not exist any longer .

Simultaneous is to be examined, which Sites refers by left to their. Many search machines offer also here special inquiry syntax , with which it can be determined who left on your Site maintain. Link farms and systematic link collections [ reciprocal left ] are today very dangerous, since bad handling abfaerbt in the meantime . It understands itself automatically that you link in no case on dubious Sites.

Only then it can be inquired why your Site is no longer discoverable. If one confirms your suspicion by report of a barrier, you can behave politically: an overeager Web responsible person, who drew in the meantime the conclusions, must hold then. Already for the reason large firms give " search machine optimization" to the possible dissociation gladly except house.

While the procedure can help with some search machines with the first offence, quality testers have often a long memory [ and electronic notes ]. Repetitions are to be avoided. With some search machines you must assume check lists are administered automatically and deletion from such a list are not possible. Software does not know prejudices, preferences and also no Pardon.

What do, if Spammer reserve the best seats?

2005-07-07T12:30:00.002-07:00

What do, if Spammer reserve the best seats?
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The best [ and most comfortable ] way of acting is still to do nothing. Search machines, which have an interest in the quality of the own product, recognize unjustified positions - if also not always immediately - and clean the volume of data.

Others, which use only simple logic and find with which one with almost any attendance worthless contents, lose in the long term visitors. Usually they are visited predominantly anyway only by Spammern, which make themselves mutually the position contentious .

How search machines are "Spam joyful", recognize easily, if you look for particularly frequently looked for terms and on doublets or almost identical results respect [ you find a regularly updated list of the usually-looked for search words with e.g. Fireball.

If recognizably dubiously working Site operators seize top positions for frequently asked search words over longer time, the question is appropriate whether the appropriate search machine attaches importance on cleaning of the volume of data .

If it concerns rare search formulations, which are not noticeable with manual samples, a justified reference to the search machine helps usually within short time. Usually it concerns here technical breakdowns or weaknesses of the assigned algorithm , which are to be searched with the search machine and not with the Site operator.

You find Spam therefore with Google then only if the number of the sides supplied for a retrieval query is so small [ usually only a few hundreds or thousands ] that there are no "better" sides with consideration of the momentary algorithm attitude simply.

Forbidden one searchmachine-cheat: Link popularity manipulate

2005-07-07T12:30:00.001-07:00

Forbidden one searchmachine-cheat: Link popularity manipulate
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Google considered link popularity of a Site predominantly as the first commercial search machine with the Ranking. The procedure of the determination of the link popularity, as it is used by Google, became in the technical literature [ e.g.. PAGE-climb algorithm ] in every detail documented, presupposes however mathematics knowledge, which makes excessive demands of the fortune of most appointed experts.

Which remained, was the realization that a sufficiently generous interpretation of the term is suitable for offering to Unbedarften a new service: the link farm.

Here by eager Promotern dozens and hundreds of Web Praesenzen were provided, from which one can buy left on the own operational readiness level overall. Link popularity is often equated by laymen with the number of the on the left of, which lead on a Site or a side. Computer scientists, who know the technical literature, lay the term out differently.

Although the purchase of hundreds or more left on a Web operational readiness level, which [ from search machine view ] proceed from worthless sides, which does not improve Ranking of the goal side, Google took itself revenge after some time with a modification PAGE-climbs algorithm: who links on link farms, in order to obtain this link popularity to the passing on, its own popularity reduces in such a way, as if it became left on a Site closed of the search machine.

Even Web rings are today critically regarded. In the final result it depends on in which society you move .

Search machines such as Google, which enjoy of rapidly rising popularity, without having to drive even advertisement, enjoy the confidence of the users, straight because it relevant results supply.

Who tries to obtain by devious means by the actual relevance of the search results not improving artificial methods an improvement of its position the barrier risks with calculated the search machine, which has the largest user inlet. Better one can does not link itself.

Forbidden one searchmachine-cheat: HTML abuse

2005-07-07T12:30:00.000-07:00

Forbidden one searchmachine-cheat: HTML abuse
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.HTML is patient. They can insert form fields into a page, without adjusting their own form and without a mailing function. Search words can be accommodated in comments , ALTO = ... parameters < IMG> tags, in not called < NOFRAMES> parts of a side, in < STYLE > - and many other positions.

Some Suchmaschinenoptimierer anpreisende as experts is recommended quite adventurous HTML Konstrukte, e.g. the accommodation of a < BR > in the center of actual contents ME TA tags.

Spoken reason: Search machines were forced by "BREAK" [ in anglo-saxon = interruption or break ] during the side processing to a break. Because of the longer period spent here a higher meaning was lent to the search word following on it.

Pieces of advice of this kind may appear plausible to the layman . Programmers can only be astonished at the boundless unawareness of such councellors.

Applies also here: the important search machines regard the mounting of redundant information as ballast, which - at best - is ignored. Or for filter purposes one consults. Who plugs e.g. search words into < the IMG ALTO ="..."> parameters, its position reduces automatically with at least one search machine.

Only small search machines without real market meaning consider such information Happen. Today it can be stated with none of the search machines observed here that the mounting of search words in not correct places affects the search machine position favourably.

As my weekly Ranking analyses of the search machines show, is the side optimization without tricks - which can be recognized of your competitors as abuse attempt - in addition more simply.

Forbidden one searchmachine-cheat: hidden text

2005-07-07T12:29:00.003-07:00

Forbidden one searchmachine-cheat: hidden text
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.White writing on white background is not visible in the Browser [ applies to each colour combination, with which front and background colour agree or are almost identical ]. Scruples lots Site operators use this realization and repeat important search words at the end of a file in the background colour - hundreds or thousands time. It is simpler obviously, to success more done searchmachine-cheats to believe, than being occupied seriously with the subject.

After these manipulations were observed with the search machines, one set first on methods of the color recognition . Colors can in sides by names [ e.g. white ] or in hexadecimals [ # ffffff ] to be indicated.

There are several methods used with the side analysis for color allocation for text and respective background, this presupposes however always correct HTML syntax . As soon as sides contain syntactic errors, each recognition attempt [ incorrect sides are differently represented also by each Browser ] fails, since the synchronisation of the piles for front and background colour is given to no more with the side analysis.

The color recognition becomes still more difficult, if side authors for the background of a side, a table or individual elements diagram to begin. While search machines are able to load and also analyze such diagrams, one foresees alone from cost reasons of it.

Search machines changed over to ignore colors completely . Instead more thorough text analyses take place. These are more reliable and above all more efficient.

Since when working on a side the number of the words, vocabulary and word positions admits is, can be comparatively simply determined, which words or word sequences "too often" in a side to appear or where numerous repetitions unknown in the usual linguistic usage to take place.

Each word collection exhibits a natural frequency curve, which corresponds in for instance the Zipf' formula, or simplifies: the word "" seems Zipf" in this side more frequently, than the word to ". Between them there are the number of different words appropriate grading. At the beginning of the distribution curve we find some few very often occurring words followed, of a larger number to ever more rarely occurring expressions .

Typical curves and distribution values are just as well-known sizes as the actual words, which are settled at the beginning of the curve: here we find excluding stop words without distinktive meaning. Documents, to whose contents correspond not to the standard and searchmachine-cheat on application more typically close let, are evaluated accordingly with the search machines leading the market.

Searchmachine-cheat for short term successes

2005-07-07T12:29:00.002-07:00

Searchmachine-cheat for short term successes
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Because hardly an Site operator understands the real function of the search machines, many believe, through searchmachine-cheat and tricks to obtain by devious means to be able, which is obtained by correct behavior more simply and more durably. Search machines regard sides, which serve only the purpose of the positioner creeping, as Spam.

Spam can be subordinated to you in addition, if you pursue quite fair intentions. Definition and interpretation are subject to constant change also here .

To application of some cheat leads also today to as short term as short-lived successes - who looks regularly for a few standard terms in several search machines, finds with some again and again sides at the better places, which landed there only by recognizably dubious practices still occasional.

Which is not noticeable to most, which considers the employment of similar methods, is the kurzlebigkeit of successes . Search machines use numerous techniques and particularly trained coworkers, which uncover and switch abuses off. Who slips with discovery into the check list of the search machines, permanent banishing risks.

It is risked in addition that competitors, who are not delighted by such methods do not announce such Site operators to the search machines without self-interest. And also searches recognize usually , wes spirit child an author mogelnder on the better places are - and who already mogelt during the customer identification, its customer does not treat perhaps differently .

Finally you can assume a direct correlation between Einfaeltigkeit of the search machine software and its market meaning exists: the most important became these, because they supply valuable and relevant results and on each bag player trick do not fall.

Therefore the optimization for not relevant search words is in principle business-damaging - for the causer. Users, who find a side, which does not satisfy its need for information with the call of a search result, recognize perhaps that the search machine was outwitted. Repeatedly one closes that here unsatisfactory results are supplied.

While the search machine has the primary damage - by visitor loss and market share loss -, dubiously operating Site operators themselves harm themselves: the optimization for relevant search words would have led to qualified visitors.

Prevarication on the other hand reduces the meaning of a search machine, whose control could be used exactly the same for the mutual advantage.

Remedy if the search machine position tilts

2005-07-07T12:29:00.001-07:00

Remedy if the search machine position tilts
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Already the last chapter showed, why side adjustment can become on change of the Ranking method of the search machines the boomerang. Often changed configuration parameters or algorithms are replaced after short time again by the original, because practice does not confirm always theoretical models.

Who reacts to each methodology change with side adjustments, limps constantly afterwards . It is better to provide when clear changes the characteristics of a search machine these characteristics appropriate spare side under new URL and like a by-pass road to left.

The past side becomes for visitors of your Site, which pursue systematically all left, thus invisibly, not however for search machines . One once through on the left of found and into the existence taken over side further indicates, so long any left from its sides [ e.g. a Sitemap ] or a strange Site to the appropriate side points.

The advantage of such "spare sides" is obvious: if new configurations or algorithms are replaced again by older, appears the unchanged side without your effort again on a something similar or perhaps the same position as before the conversion.

In the time of 27.8. up to 20.10.1999 I measured for many [ at that time important ] search machines, how stable a once reached position is. For this purpose for frequently looked for terms such as marketing, mp3, Chat etc. automated inquiries were addressed to search machines.

The first ten results were noted on 27.8.. Subsequently, it was daily examined how often on the first day of the observation period in the first place the spent side appeared to an inquiry also further at least under the first ten spent results.

Is the search machine position how safe?
Acoon.de50%AllTheWeb35%AltaVista31%AOL99%AOL.de48%AOL.co.uk39%Excite33%Excite.de44%Excite.co.uk40%Fireball97%HotBot100%InfoSeek.de42%Lycos.co.uk62%Lycos.de100%Mirago.co.uk42%NorthernLight77%Sear.ch57%WebCrawler100%
Period: 27.8. to 20.10.1999
A sequential overview shows customers daily, like frequently search machines their Ranking or database changes and, partitioned after search machines, which Sites for a search formulation appears again and again under the first 10 results.

Why search machine positions vary

2005-07-07T12:29:00.000-07:00

Why search machine positions vary
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Everyone, which achieved a good search machine position after observance of all recommendations and by respectable working, states sometime that sides are suddenly untraceable. That is disappointing however not avoidable.

For this there are several reasons.

Search machines work on for the first time each day millions of updated or taken up [ and discoverable at the same time no longer remove ] sides. Sides announced by Site operators are only temporarily indicated with e.g. Google up to the next complete update . Whether it comes to a permanent admission, depends also on external factors like the linking of the sides through third. And Google is not an exception.

If you want to keep a reached position permanent, you must only guarantee that your sides are classified with all criteria, which are considered during the evaluation always more highly than those the competitor.

How impossible that is, results alone from the fact that some search machines prefer unchanged sides clearly recognizably over longer time. You cannot optimize side contents however, without the search machine notes the change and thus a new date of the last change.

The evaluation of your sides does not take place in addition via static procedures. Changes of the software or also only the configuration of the software algorithms partly takes place to be able to supply over better results and are quasi permanent up to the next entwicklungs-Stufe. They partly take place however only, in order to wake the impression of improved search logic for PR purposes. Veraenderungnen mostly take place however, in order to always be dubious Site operators a step ahead.

With some search machines one must actually wait months, until updates take place.

File name during the search machine optimization

2005-07-07T12:28:00.004-07:00

File name during the search machine optimization
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Although only few search machines file and also with the Ranking consider path names, path names and ggfls also file names of a Site should be in such a way selected that they contain important search words.

The unclear organization of a Site caused thereby is with the administration - particularly with the employment sucked. Content management of systems - most unpractical and more thorough planning requires, has however with no search machine disadvantages - and with some still advantages.

Search machines, which evaluate components of the URL, can assign path and file names to side contents .

As is the case for the choice or the Domainnamen applies also here that URL character strings must be detachable into by machine usable words.

When allocating important search words the organization of an operational readiness level simplified, if you use detachable file names not inch for a long time by hyphens into words, but at least topic tables of listings to put on. Who administers extensive Praesenzen, whose sides in the search machines, which assign path and file name side contents, are to be found, unfortunately no alternative has.

As an organizational assistance perhaps the symbolic is offered left or the Apache mod_rewrite to module on Unix systems. So listings and files can be administered also through according to adapted editorship systems, if for each URL a left is put on, which contains important search words.

Additional Domains and search machine optimization

2005-07-07T12:28:00.003-07:00

Additional Domains and search machine optimization
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Amazing many Web Site operators register more than a Domain - predominantly unsuccessful , because the different Domainnamen shows usually all to a server and thus identical contents, i.e.. produce doublets successfully suppressed by most search machines today.

The employment of additional Domains is once meaningful for search machines, which evaluate the Domainnamen particularly highly [ e.g. Fireball to at the end of March 2002 ] and at the same time side contents and path and file names not when see decisive [ details to infer it as a customer the current Ranking analyses ]. This presupposes however that for each Domain independent sides are provided.

Additional Domains proves also with search machines as favourable, the results frequently - sometimes several times per week - by others replaces. Successful is the use of several Domains in addition, here only, if several servers with own IP numbers [ if possible with different Providern in different net blocks ] are actually used and contents are so arranged that them not when doublets can be regarded.

Each Domainname should be selected in such a way that he is be noticed by your visitors easily and of search machines as in or several meaning containing terms be recognized can. Domainnamen with more than approx. 20 indications are generally unpractical or often dubious.

Many Domainnamen become only understandable - from view of the user - if in mixed way of writing represented.

DamenUndHerrenBekleidung.de may help so the memory ability, to search machines sees however only damenundherrenbekleidung.de , because in accordance with specification the way of writing of Domainnamen is not significant. Search machines will guard to try to decipher therein contained single terms.

Not only, because such a search is CPU intensive, but because such combinations cannot lead ambiguous and perhaps salonable interpretations occasionally to two or. [ in November 2001 existing ] the Domainname SportsExchange.com is identical, from view of the search machines, to SportSexChange.com . Only Domainnamen, which can be divided by distance of hyphens into single words, are meaningful:

lady and gentleman bekleidung.de has with a search for e.g.. ladies Mr. clothing ggfls potential. For lady and gentleman clothing only users with defective space bar look.

Inadvertent doublets and search machine barrier

2005-07-07T12:28:00.002-07:00

Inadvertent doublets and search machine barrier
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Inconsiderately or occasionally inconsiderately acting Web responsible person, which use search words with unusually high competition, often try by force to occupy one of the better places. And thereby repeatedly short term successes have with smaller search machines with minimum technology.

More not justified or by doubtful measures obtained success on the Web is however amazingly short-lived, above all if one considers that this is obtained only with search machines with relatively simple logic.

Who uses software, in order to provide hundreds or thousands of similar sides, only by the frequency of the search word desired differentiate between themselves and contentwise no differentiated statement contained, it ignores that even simple search machines know, which search words and formulations particularly high competition is suspended.

Regular samples by quality testers and sucked. Spam Bekaempfer show, who could obtain by devious means itself by manipulation attempts unjustified advantages and from now on becomes closed.

In addition, if quality testers by vacation, illness or work overloading the responsible persons come not always immediately on the schliche, these must count on the attention of their competitors. Many Site operators, that work even respectablly, are with search machines e.g. Fireball well-known for the fact that each offence of the competition - not without self-interest - is announced.

Exactly the same is there however also Web responsible person, which constantly try, admits new cheats from the hat to pull and competitors, who behave exactly the same , blackens.

. Search machines doublet recognition

2005-07-07T12:28:00.001-07:00

. Search machines doublet recognition
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Doublet recognition is not for search machines with halfway progressive technology a problem. Doublets are, from view of the search machines, not only actual copies of a file put down among other things file names, but agreeing contentwise or only slightly from each other deviating sides.

Doublets are however not only on a server several times accommodated sides, but on the Web several times found sides - even if they exist only once as file.

The actual recognition of a double side is comparatively simple. In practice for a data record a coding sum is calculated in a procedure, which guarantees that each information unit produces its own coding sum. For this is suitable [ e.g.. ] of RSA DATA Security, Inc. ordered MD5-Verfahren, which can compute fast a coding sum.

There are differences only with the basis of the computation of the coding sum. If one takes the HTML side called up by a web server in the rohzustand, the mounting of only one blank or the change of only one letter in the file leads to another coding sum.

Search machines set therefore on another basis: one takes the contentwise emphasis of a file as design fundamentals, e.g.. the middle third of the word list, like with AltaVistas term Vector determination, sorted according to frequentnesses.

Doublets in the technical sense are also sides, which can be achieved by means of several URLs. A file can be achieved e.g. over www.domain.com/datei.html and over domain.com/datei.html, had you a doublet produced, although the file exists only once.

Search machines, which do not recognize that www.domain.com and domain.com on the same server lead, can Spam here assume. It is advisable to publicise only one of the two possible Domainnamen more still, to configure the server in such a way that sides can be called up only over one of the two Domains, while the other one should release a Redirect on the desirable.

A further doublet develops unintentionally, if you refer from some of your sides to the main side without file name and from others under indication of the file name: www.xyz.com/ and www.xyz.com/index.html two different URLs are on same contents refer.

Text analysis of the search machines

2005-07-07T12:28:00.000-07:00

Text analysis of the search machines
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.For the evaluation of a side and the following indexing first one is provided after frequentnesses sorted list of the words [ possibly also cliches like "New York" ]. At the same time with search machines, which support the cliche search, the position of all words is held, so that later exact word sequences in the volume of data can be regained fast.

Thus also too frequent direct repetitions of search words or word sequences, from usually outwitting Bauernfaengern in small writing in the background colour of a side placed, without large expenditure can be determined.

For each word the frequency is then held, partly also the word density , which is standardized with some search machines to the quality determination with the Ranking. Words, those in the title, which headings and other semantically stressed places occur, receive additional weighting.

Suction. Stop words [ 1 ] , i.e. particularly frequently occurring binding words without own meaning - "that, which, the etc." and depending upon search machine hundred or zigtausende others - are removed, if no cliche search is supported, from the list of the words which can be indicated. If the search machine supports the cliche search, for stop words only the position is held.

More progressive search machines have additional logic, which the meaning and/or force of expression of individual terms or their frequency generally linguistic usage considers for categorization purposes.

Term Vector [ 2 ] and document Vector [ 3 ] algorithms have, how many ranges information retrieval, into which new impacts receive to last years by the necessity for the Spam fight and/or muell-Entsorgung.

The treatment of information from not well-known sources, to which one must subordinate often according to experience dishonest or dishonorable intentions, forces search machines from pure instinct of self-preservation to become more discriminating.

The Ranking methods of individual search machines are published rarely . During certain algorithms, as for instance Google's PAGE-climb in the literature documented and some search machines [ often doubtful ] patents possess, all over configuration attitudes are steered, with which numerous parameters can be adapted with the Ranking.

Changed Ranking behavior are therefore not always consequence of new software separate only an adapted configuration, if empirical values show that certain parameters are adjustment needy.

Accurate standard values and common denominators can be determined only if one analyzes regularly a sufficiently large number on the part of, which are spent on a well-known group by search words at the first ten places.

The Ranking analyses offered here are based therefore on at least 1000 retrieval queries for each search machine. With half of these inquiries very frequently looked for search words are looked for, the remainder use terms from the middle range of mine after inquiry frequency sorted data base of the search words and Keywords. Call and analysis of the sides, which are spent as result on these 1000 inquiries for each search machine, take place by machine.

Paired with of many years the experiences, which are to my customer at the disposal, gained in practice, after search machines partitioned weekly updated lists show optimal word frequentnesses and which HTML tags are particularly highly evaluated by which search machines with the Ranking, if sides on one of the first places to be found are.

Are measured among other things. Factors such as word number, word density and distribution whether and which semantic HTML tags are as favourable and whether Domain are considered -, path or file names.

Since in practice with all search machines observed here only two or three characteristics for the evaluation are decisive, can already renaming a side , a more exact title , which causes insertion of important search words in e.g. < H1>-Tags or the change of the word density a substantial position improvement.

Caution before edge features

2005-07-07T12:27:00.003-07:00

Caution before edge features
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Also Microsoft is a factor, which can affect your search machine position. While so far only Microsoft users were affected of because e.g. front PAGE provided sides, which were more badly evaluated by unsatisfactory side construction and partly still become, Microsoft in the summer announced 2001 a concept, which meets each Site operator. Also the backdown taken place after public protest does not protect against already quite aggressive imitators.

One the next Microsoft Browser should be equipped with a "technology", which became notorious by the acronym "Smart tags". Zyniker did not only assume that "smart" for "seemingly modest additional revenue of trigger" stood, or verdeutscht about "apparently inconspicuous additional turnover trips". Background:

If the Browser in a called side discovers e.g. the word "Microsoft", faded in by the Browser a left on the Web Site for flexible ethics admitted of enterprise into your side contents. Not only the company name should release such insertions, but also numerous other Microsoft marks - or such enterprises, which could not secure themselves by payment well-known fees label names and other terms.

In order Microsoft Site operators, that want to prevent the contentwise changed representation of their sides protected by copyright, offered a way out, which has clearly business-damaging effect to opponents, who feared a further quality reduction of net contents or entitled legal doubts had to take wind from the sails .

Site operators have, so Microsoft, the possibility, of merging particularly for this a ME TA day defined by Microsoft into their sides. Who follows naively the Microsoft recommendation and its sides changed, thereby the position held at present worsens with search machines, which see the age of an unchanged side as positive quality factor.

Who does not want to expose its sides to this risk, must on the other hand accept that Microsoft - and not the author of a side - decides, what InterNet Explorer user to read and than author opinion or recommendation notice.

While Smart tags were so far not realized [ in sold Windows versions ], history shows that by Microsoft on ice put plans are thawed out nearly again and again. And that ideas, which promise light money find fast imitators.

After Microsoft promised first of all not to realize "Smart tags" free rider reacted fast. Over free Download packages, which promise dubious system expansions for e.g. the file sharing or the free music purchase, a Plugin for Microsofts Browser is spread and installed usually without knowledge of the users , which made Smart tags already commercial for millions of user the everyday life. More than once I read that the dubious Plugin emerges also after distance again on a stricken computer.

Also here a special ME TA day is to prevent the insertion sides called from left into. Whether it is considered, is doubtful, particularly since the Plugin is spread like a Trojaner, and which reacts at the spreading enterprise taken part to each complaint with advertisement.

Search machines and Spam

2005-07-07T12:27:00.002-07:00

Search machines and Spam
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Extended Tutorial inclusive glossary as pdf file to the Download.From at least two search machines it is well-known that Spam does not only lead on Web servers to the barrier of the Domain or IP address.

Also by email at operational or private addresses of the search machine coworkers of without being asked sent away Spam [ advertisement and requested new type character or PR ] can lead to the blockage.

It is amazing that some search machines regard today banner advertisement as Spam. Admitted, there are sides, which are furnished not only in or two but dozens of banners to fade in and only for the purpose of the banner calls.

But while the classification of the banner advertisement often which is based on exchange services is welcomed as not desirable Spam by indifferent ones, the decision of the enterprises, which tried even until recently to finance itself by banner advertisement appears to me perhaps somewhat too heuchlerisch.

Finally one, apart from Google, finds today with each search machine still banner advertisement - with some also, before one strains at all the search slot. That is obviously no Spam.

Clicking popularity

2005-07-07T12:27:00.001-07:00

Clicking popularity
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Extended Tutorial inclusive glossary as pdf file to the Download.A further external variable, which is observed occasionally by several search machines, is the clicking behavior [ 1 ] of the searches. Here is held, which of the spent results a search calls and, if he returns for the result page of the search machine and calls a further result, how much time passed in the meantime.

It presupposes the software running on a server of the search machines usually that users activated Cookies in the Browser.

DirectHit had specialized in evaluation of such data and in supply of side evaluations based on it at search machines.

Here one used the user data made available by several search machines and supplied for sides, over which to "sufficient extent" the clicking behavior of the users could be measured, evaluations at search machines .

DirectHit was recently shut down. The system could be easily manipulated, depended on the size of the volume of data of the participating search machines and had even after employment of several years only for a part of all Praesenzen expressive data. Often it could be observed that identical retrieval queries already produced different results after minutes.

In addition the collected information is by far not as valuable as the link popularity of an operational readiness level. Who furnishes a left on a strange Site, thereby a reference gives . This decision is surely more expressive as clicking behavior, which can be interrupted by a multiplicity of factors - telephone calls, operational sequences etc. - and be manipulated by dubious Site operators with sufficient energy or resources.

Nevertheless one sees attempts of the search machines again and again to observe the clicking behavior . Fireball accomplished for the first time by for instance November 2001 until April 2002 measurements, which were however not considered with the Ranking. Google drives again and again short term tests , with which one measures, how users behave. To recognize you can do this, if on the left of the search results not directly on external URLs separate over an internal program are completed. Also with Google one insures that the clicking behavior of the users is not considered with the Ranking , but the user satisfaction to measure is.

Link popularity by listings

2005-07-07T12:27:00.000-07:00

Link popularity by listings
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Extended Tutorial inclusive glossary as pdf file to the Download.Many search machines consider today with the determination of the link popularity of your Site whether this was registered into the most important listings .

There the open directory Project - operated under Netscape's patronage of thousands of unsalaried employees - by each, also commercial search machines, to be free of charge used may do, several search machines to changed over evaluating ODP data. Even several listings use ODP data in part.

The consideration is quite meaningful: only Sites, which were sighted manually and found for "well" , were taken up to the open directory, one of the largest listings.

Praesenzen, which were not perpetuated in the open directory, are therefore another, speak smaller, to assign grade. The conclusion is not sound always, since not each Site operator knows the open directory and other listings and announces themselves there. And also unsalaried employees and listing coworkers do not find long each valuable operational readiness level.

The open directory is not the only listing consulted of search machines for computations of the link popularity. Several search machines and listings met, among other things agreements [ partial ] of the mutual data supply. About and looksmart, and within the German-language range e.g. all-clearly and MSN. Fireball and Lycos developed own listings. In addition, Google uses Yahoo for the own listing ODP data as basis, rates! out.

Therefore you often see a description, which was inferred not from side contents but the entry of the ODP in Google search results. Search results with Lycos show [ occasionally ] descriptions from the Lycos Webkatalog, even if the results of AllTheWeb come.

It is meaningful to register your Site into all larger listings even if one often computes fees for the registration and/or investigation in the meantime.

Suchmaschinen Ranking and external factors

2005-07-07T12:26:00.004-07:00

Suchmaschinen Ranking and external factors
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Extended Tutorial inclusive glossary as pdf file to the Download.All large search machines do not only consider today with the Ranking side contents, but also external factors. Depending upon competition around a topic and/or him assigned search formulations and depending upon frequency of appropriate words generally linguistic usage external factors for the Ranking can become more important than side contents.

On external factors the Site developer has only indirectly and on a long-term basis influence. Taxes leave themselves external influences only over the contentwise dressing and relevance of made available information. Good is linked. The remainder is ignored.

7.4.1. Link popularity and Ranking:
Is important today sucked. Link popularity. Google's PAGE-climb in the literature in detail documented, presupposes however advanced mathematics knowledge to the complete understanding. A beginning , generally Hilltop mentioned, deviating from it, was developed by small mountain [ IBM ].

It is enough to say here that search machines consider first the quality and then the number on a side of the leading left. Attempts to affect the Ranking always fail because of the quality hurdle . A left of Yahoo! on one of your sides a greater importance, than a left Free for universe of a listing, has a link farm, only with the intention of the manipulation was furnished or private homepage, which knows hardly someone.

Link popularity is considered today by all large search machines with the Ranking [ recognizably or proven with AllTheWeb [ also in the kundenbereich cyclic restrictions ], AltaVista, Google and Inktomi ]. Although implementation details deviate, they all are based on the same principle : Quality is better than quantity.

The application of the Ranking criteria is not alike with all search machines. Uniformly reciprocal are left treated . Since such washes left after the slogan "a hand the other one" is furnished, one ignores her with the computation of the link popularity with nearly all search machines.

Consideration of the link popularity offers thereby the objectivity and neutrality, which ME TA tags never possessed.

As search machines META tags filter

2005-07-07T12:26:00.003-07:00

As search machines ME TA tags filter
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Extended Tutorial inclusive glossary as pdf file to the Download.Meta tags [ 1 ] were introduced to the late Neunzigern as aids to the side evaluation. Search machines turned into in addition which sucked in. To use META Description [ 2 ] contained description not only for representation purposes of supplied results to evaluate but it at the same time in connection with the Meta Keywords as significant part of a side.

ME TA tags are from the definition nothing different one than meta data, i.e. information about data. The original intended purpose was the contentwise summary of a side and the accommodation of in the text not or not sufficiently frequently occurring synonyms. Meta data are reliable only if them of sufficiently qualified and above all independent third are provided.

As much that is ordered on the Web with the intention of the assistance, meta data became fast abused. While the mounting of ME TA tags is recommended today still by many, whereby the Bauenfaengermentalitaet becomes that rarely the real function of a search machine understanding authors obvious, to have also ME TA tags in the meantime as meaningful means for the character evaluation of an author proved. Search machines make of it move use.

ME TA tags, whose contents cannot be agreed with primary contents of a side [ or also operational readiness level ], let warning lamps blink. If META Keywords with terms full-plugged, which are completely topic strange, but will be frequently looked for at the same time, obviously that the author tries, visitor is on the Site to pilots, causal interest in the required information has separates at the terms and topics not visibly specified in ME TA tags.

Such sides are rejected depending upon Ranking logic either [ and ggfls a check list added ] or experience the lowest possible evaluation.

ME TA tags are today only meaningful , where the side structure prevents the withdrawal of an attractive and the visitor of the relevance of a place of discovery convincing passage, e.g. if for presentation reasons of texts into several columns [ in tabular form ] are partitioned. An appropriate Meta day, which a selected a Description by you [ description of the side ] contains, which seems to the side also in the text, increased in such cases the chance that a text passage selected by you is shown as search result.

If you cannot do from Design or to other reasons without the use of ME TA tags, each side must have naturally its own probably considered description [ Description ]. In addition if META Keywords are used, applies also here: indicate relevant search words only for this side.

Important HTML tags during the search machine optimization

2005-07-07T12:26:00.002-07:00

Important HTML tags during the search machine optimization
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Extended Tutorial inclusive glossary as pdf file to the Download.The more correct your sides are, can them the more exact be processed, evaluated and climbed. Correctly here not a manierliches appearance in your Browser, but one is hundred percent the HTML specification appropriate mounting of individual HTML tags.

With the Spidern of the Sites of cared for customers therefore an automatic examination of all sides takes place, so that errors can be corrected, before they affect unfavorably the search machine position.

The most important HTML tags from view of the search machines can be counted at the fingers of a hand.

Each side must have the most important search words or cliches of the side containing title, which is marked in the head of the file by < the TITLE> day.

The actual text, accommodated in the < BODY > or body of the side, is divided in with < P > characterized paragraphs. Important search words should be marked with < STRONG >, < B > or < EM > [ < the b>-day is no semantic element, however treated by almost all search machines as < strong > ]. These terms should likewise appear in the headings, which are marked by one of the six tags intended for it [ after meaning ] < H1 > to < H6 >.

In the last two years link texts [ 1 ] gained, i.e. the description of a on the left of between < A href ="..."> and the left locking , likewise significance.

Not an actual component of the side however nevertheless occasionally evaluated is limited the actual URL, sometimes completely, or with some search machines also on Domain, path or file name. This consideration can take place partly only under certain conditions, e.g. if in file name or Domain the words specified also in the side text or into on this URL left seems to leading.

How often the search word or the formulation, for which a side is optimized, is in the title, which headings and other tags must be called, from search machine to search machine differently. A tabular overview, which is regularly updated, shows customers for these and numerous other factors the measured values for thousands on the first 10 places of each search machine spent sides.

Emphasis of important search words

2005-07-07T12:26:00.001-07:00

Emphasis of important search words
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Extended Tutorial inclusive glossary as pdf file to the Download.Which is important, one emphasizes. The graphically oriented designer prescribes type and size of the writing which can be used, either by < the Font> day, or more progressively by employment of Style Sheets . He knows, which representation the firm picture and the message becomes fair.

He does not know whether this writing on the Mac -, Unix, BeOS or other system of the visitor are available and by its Browser to be used can or may. And it does not know that it does not know it .

The computer scientist emphasizes important passages by marking, which achieves a semantic meaning symbolized and thus that of many search machines a higher meaning than the remainder is assigned to so marked text.

While the majority of all HTML elements [ have a 1 ] presentation character, there is a few, < H1 > to < H6 >, < em > and < strong >, < code > and < cite > etc., whose use of several search machines is honored.

Search machines, which consider the meaning of the few semantic tags, divide sides into virtual containers , which contain headings, paragraph, table cells etc., whereby semantically marked text passages a higher evaluation is assigned.

Others see the text than a long word collection.

A nearly everywhere particularly highly evaluated HTML day is the title of a side. Title of a side is not the first heading recognizable in the Browser, but by < TITLE > directly at the beginning of a file and from most Browsern in the upper edge of window text passage shown marked.

After during the side's treatment all HTML elements, punctuation and special character were removed as ©, for $, @ etc. and ggfls special meaning was assigned to important passages, the pure text is indicated. Here everywhere word frequentnesses considered, often additionally also the position of individual words. With many search machines is sucked. Word density and distribution and also the number and frequency of direct repetitions with decisive.

The word density, i.e. the proportional frequency of a word, should move in the "usual" framework. Usualness depends on topic and target group. Scientific papers show the the subject of the work for terms, are, typical word densities from two to approximately four per cent.

Texts on commercial Praesenzen are usually shorter and have a smaller vocabulary. Here one sees word densities up to 15%, which are however already considered as extreme. In a side, which contains only 5 different words, each word has a word density of 20%.

Some search machines assume that words, which are found equal at the beginning of the file are more important, as such, which emerge only later in the text. Others measure the distribution for each often enough occurring word, i.e. like a term over the text were evenly distributed.

Exact values for these and other measured factors of the sides spent at the first 10 places see arranged customers according to search machines in the once weekly updated Ranking analyses in the kunden-Bereich. An interactive Ranking analysis permits in addition the comparison to any side with the current Ranking data.

Search machine optimization and relevance

2005-07-07T12:26:00.000-07:00

Search machine optimization and relevance
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Extended Tutorial inclusive glossary as pdf file to the Download.Search machines process each day millions of new or updated sides around millions of inquiries as appropriate as possible to answer to be able. That presupposes that by machine and without human effort one determines, which sides which topics particularly "qualified" treats.

Relevance is differently judged, contrary to binary conditions, by each search machine and each user. While nobody can be a little more schwanger and a safety device either an on or switched off is, relevance has infinitely many gradations .

Search machines try once to determine the dominating topic of a side. At the same time the various quality or authority of a side measuring factors is determined and employed comparisons with sides of related contents.

Suction. Splash Pages [ 1 ] , sides, on which only the request stands, the Site to entered, give away valuable chances. If such sides presuppose still Javascript or other system-specific techniques or formats, the search machine registration is redundant . The main side does not contain [ an expressive ] text, and left are invisible for search machines [ and many users ].

The starting URL of a Site must therefore once all important ranges of an operational readiness level left, and it must possess an expressive text, the search words, which are to be found in search machines, particularly emphasizes.

Search machines, CMS & dynamic sides

2005-07-07T12:25:00.003-07:00

Search machines, CMS & dynamic sides
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Extended Tutorial inclusive glossary as pdf file to the Download., i.e. by software for the moment demand paging provided files, one recognizes dynamic sides [ 1 ] often by the fact that either /it is/ or similar path is a component of the URL, or that by HTTP GET conveyed parameters with the URL are handed over.

Such URLs attach to the actual address so-called name VALUE of pairs, e.g.. datei.html?name=value .

Exceptions confirm the rule. Google indicates dynamic sides, if these a sufficient number more qualitatively left on itself to unite and if can accept Googles Spider that it does not concern with the parameters a session ID . For the Spidern of a Site one pays, [ with e.g. AltaVista, NEARLY or Inktomi ] apply these restrictions not.

Since such sides separate not sides in the traditional sense the result of a program execution are, with which the parameters consideration attached to the URL find, search machines for each URL with potentially infinite variety on the part of are confronted. The fact that search machines do without the admission of such URLs is understandable.

Who sucked. This uses, must content management systems therefore configure in such a way that either URLs without appendages are spent, such parameters with demand paging by search machines to be suppressed, or he must provide an appropriate collection of static sides, which are accepted by search machines.

In addition the Ranking analyses of several search machines show a causing concern trend: many prefer sides with short paths or small listing depth . Dynamic URLs is also here disadvantaged

Search machines and Frames

2005-07-07T12:25:00.002-07:00

Search machines and Frames
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Extended Tutorial inclusive glossary as pdf file to the Download.That the renouncement of Frames and of presentation and the return to simple organization not only the position in the search machines above all conversions separate aligned sides directly affected , I hear not only of customers, but read one again and again in new type characters and forums, which are concerned with the commercial aspects of the Web.

Frames proponents call just as many reasons for their employment such as opponents reasons know, which speak against the use of Frames. Proponents come from the presentation camp. Opponents are usually experienced Web users or Web responsible person, who tested pagination with and without Frames and which not personal inclinations but facts speak to let.

Netscape invented Frames. Netscape used Frames for months on the own operational readiness level. And then spareless painted.

Some search machines do not work on Frames and Framesets also today yet, others only insufficiently. Framesets do not contain an actual information. And the one set constituting single sides have usually no independent navigation. Who finds and calls such sides in the search machines, often the feeling has in a dead end to have landed.

Search machines often limit the number of the sides, which are worked on per Site. Who uses Frames, such a limit reaches rather, because the number of the called up files and not those of the visual sides are counted. Some search machines consider the number of the "valuable" sides. Frames harm also here , because many are contentsless, i.e. no flow text contain.

< the NOFRAMES> day led by Frames proponents often into combat is not remedy. Because it never in the Browser of the developer emerges - one always uses the newest version - turns out it into oblivion. Several search machines changed over therefore in addition not to ignore < the NOFRAMES> range of gespiderter sides - the inclusive in it often hidden left - as ranking among side contents .

Who finds with some smaller search machines results, whose description does not want to fit partout the called result, discovers the real reason, i.e. the indicated text, often within the NOFRAMES range of the side. My program CheckFRAME zerpflueckt such sides and shows, which cheat with Frames & Iframes function with some search machines.

6.5.1. Search machines and IFRAMEs
IFRAMEs are not indicated by most search machines and are not used therefore by Site operators, that do not attach importance to unimpaired night rest, to hand to users and search machines different contents out.

Since IFRAMEs are not a component of the actual side, but by [ modern ] Browsern into these to be embedded visually, some Site operators come on the idea, search machines "optimized" contents to offer, which are then overlaid visually in the Browser by a IFRAME: The search machine indicates the Spam, which Browser presents, the Spam covering, which the user is to see.

As is the case for all einfaeltigen methods it applies also here that soetwas success can have at short notice. As also is the case for FRAMEs, my program CheckFRAME takes such sides apart and indicates only the part of the side, which by search machines one works on.

Search machines and Javascript

2005-07-07T12:25:00.001-07:00

Search machines and Javascript
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Extended Tutorial inclusive glossary as pdf file to the Download.Although Javascript [ as well as VBScript and other system-specific and only Script languages implemented in the Browser of the visitor ] of the search machines never when executable code is interpreted, Site developers often survey that also a significant part of the users does without it . The majority of all Browser crashes is caused by incomplete Scripte, which endanger at the same time the integrity and the protection of the information stored on the user system.

I measured from 1998 to the summer 2001, how large the portion of the visitors of these Site was, whose Browser had activated Javascript . The number varied in the observation period constantly between 48 and 53% the visitor.

Depending upon target group a Site , whose are provided left by Javascript in the Browser, can not use up to the half of the users. Search machines do not take such left to the knowledge .

The portion of the users, who deactivate Javascript, varies surely target group conditionally. it at young people or a technically not experienced target group perhaps lower will be, with safetyconscious users on the other hand substantially more highly.

The number of the users, who had deactivated not only Javascript but also loading of diagrams in the Browser , lay likewise amazingly highly: knappe 30% did without diagram.

Javascript, thus provided left or text passages and other HTML or DHTML [ 1 ], dynamic under the comprehensive term , settled effects may, if renouncement of it is not possible, only on sides be used, with which a good position is not relevant in the search machines not necessarily and with those visitor loss.

Of more than search machine is well-known that Javascript techniques, at which users are annoyed lead today to the permanent rejection of individual sides or complete Sites. Who means to have to switch the back Button of the Browsers or the navigation border off or who with each attempt of a visitor, too leave the Site, opens new windows, one treats in such a way, as he specifies himself.

Recently it became admits that a search machine provided also by means of Javascript left evaluates [ however does not pursue ]. Who sets one Javascript left on a closed Site, must likewise count on barrier.

Search machine optimization for Flash

2005-07-07T12:25:00.000-07:00

Search machine optimization for Flash
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If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.Search machines process HTML sides. They take these left on other sides and indicate the text contained in it. If you want to see, search machines take which text to indicate, you a HTML side and all HTML elements contained in it remove. Which remains remaining, is visible.

In diagrams and prop. guessing eras file formats such as Flash contained or by execution texts developing from Javascript only in the Browser are invisibly , there not as letter and word sequence in the actual side, i.e. contain of the side in the < BODY >. Flash made possible for some time the imbedding of texts, offers however not the possibility of the semantic evaluation of individual document parts. Flash files are "less important" therefore than every other HTML file.

Also this is not omission of the search machines separates the offerer of such technologies. Flash is not a document format separates animation and/or code. Such files belong actually not on the Web, but are suitable only, where an exactly well-known and defined group of users - about identically equipped PCS of the coworkers of an enterprise - may be expected.

An enumerating of the file formats and technologies, which are ignored by search machines, is unnecessary, since only HTML sides contain evaluable information. Google began, Flash, to indicate pdf files and other formats is however the exception, which confirms the rule. Only if the pure text is indicated , and who calls e.g. a pdf file over Google's Cache, it states that the presentation consists of no more than endless flow text on grey Hintergund.

Even if the Plugin for Flash and the like is installed on most new computers today, other users do not know, how one installs Plugins or system-specific extensions. And an not ignoring part of the users experienced in the meantime or read, why a safety risk for the visitor and/or the operability of its system makes such technologies to always represent and one better a far elbow around such Sites.

Search machine optimization and forbidden HTML-cheat

2005-07-07T12:24:00.003-07:00

Search machine optimization and forbidden HTML-cheat
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Extended Tutorial inclusive glossary as pdf file to the Download.Search machines are constantly developed further. The original development concentrated to supply despite more substantial and rapidly growing volume of data fast and as applicable as possible results. While also here constantly new and improved algorithms are developed, one recognized with most search machines today the fact that the majority of all Site operators is impatient and thoughtless or inconsiderately acts.

Because search machines have the longer lever, they make of it for use. Search machines have comparative data and vergleichsmoeglichkeiten, which the fantasy even most creative Site responsible person makes excessive demands of. Everyone sucked. Trick is recognized sometime and leads to the barrier . Depending upon search machine the appropriate Domain or IP address becomes closed - sometimes only temporary. Others close permanently . There is not a lack of sides, Domains or IP addresses from view of the search machines.

Everything sucked. "cheat" and other outwitting attempts recommended by non--computer scientists always lead therefore to reduced evaluation or complete rejection of appropriate sides.

Sometimes unintentional errors lead with the side structure to the fact that so far not realized errors or lack of the search machine software lead to close a side or a complete Domain because them dominate suddenly unauthorized search results. The quality testers of the search machines do not see that you made an error and to assume that the utilization of the lack of software took place consciously . This assumption is correct according to experience in more than 99 of 100 cases.

The employment of correctly erstellter sides eliminates this risk not only, but help you with the better search machines to better evaluation .

And because users information prefer, qualitative and relevant search results, the access numbers of search machines rise such as Google , while other static or shrinking market shares experience.

HTML organization for effective search results

2005-07-07T12:24:00.002-07:00

HTML organization for effective search results
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If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.Even if you occupy a outstanding search machine position, insignificant search results can prevent that your sides are not called despite good search machine position. The text spent as search result must convince the user within seconds a relevant side to have found.

The formulation of this text passage is nearly as crucial therefore as the search machine position. HTML organization has direct influence on the spent text passages. Almost all search machines show a combination of < TITLE > as result and the start of page taken text, usually to a maximum length limited of indications.

Each side should be so arranged therefore that the most inviting part at the beginning of the file is processed, as it by the search machines, is found. The treatment of the sides takes place from above downward.

Who divides texts by use of tables into visual columns, it must guarantee that with production with a HTML editor individual table elements are not divided into indigestible breaking into. This mostly happens, if authors proceed from a sceen size measured in pixels, instead of in percentages measured a measure , related to the window size of the Browsers [ not the sceen size ], indicate.

A presentation which is based on firm dimensions is usually with presentation elements gespickt and into indigestible blocks carved up, which can lead during view of the source code of a side and thus the representation as search result to incomprehensible or insignificant text breaking into. Also the best search machine position loses thereby at value.

Sides without tabular layout should offer still before the usually at the start of page accommodated navigation on the left of a short summary, which is suitable as text for the search machine result. Who shifts hierarchical navigation on the left of to the end of page, the risk of each mutilating avoids.

ME TA tags can isolate remedy to offer, become however ever less considered.

Search machines the work facilitate

2005-07-07T12:24:00.001-07:00

Search machines the work facilitate
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If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Each Web responsible person should have HTML basic knowledge, even if working with a visual HTML editor [ 1 ] is more comfortable. HTML [ hyper text Markup LANGUAGE ] is a language which can be learned easily, which can be mastered to one or two to evenings predominantly and with that it on correct nesting of appropriate instructions arrives.

HTML Grundkentnisse are necessary, because individual HTML elements [ or tags ] the text different meaning contained in it assign, and because other ballast are, which with some search machines the correct treatment difficult or prevented or to a lower evaluation or rejection of a side can lead.

In addition, basic knowledge in HTML is necessary, because visual HTML editors can provide still incorrect HTML syntax and cause thus problems. Front PAGE e.g. has for many years from nearly all search machines particularly highly evaluated and at the beginning of a side expected < TITLE > [ 2 ] wrongly treated, which led to the fact that with front PAGE provided sides experienced a lower evaluation.

While a rising portion of all sides with visual editors is provided, some so pedantic and blown up HTML Konstrukte produces that thereby provided sides can be never found in search machines . Above all editors, that kept the HTML ability only late in the product cycle, are completely unsuitable .

Who has provided sides with a visual editor analyzed and minimum HTML knowledge, it sees that so provided sides consist often predominantly of unnecessary ballast. No miracle that they do not withstand the comparison with the majority of topic-related sides.

Here arises the question, which editor is recommendable. Since presentation for the success of an operational readiness level is only favourable secondarily and correct and efficient HTML, no visual editor can be recommended - i.e., if you expected an honest recommendation. Instead I recommend literature of O'Reilly or Addison Wesley. Books for Dummies or such, which publicise dynamic HTML or presentation, should leave you to your competitors.

Singular and Plural during the search machine optimization

2005-07-07T12:24:00.000-07:00

Singular and Plural during the search machine optimization
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If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.Stemming [ 1 ] , i.e. the reduction of all terms of a word family on the word trunk, takes place, if at all, only with English-language search machines . Here in and majority and all diffractions and conjugations to a common trunk are reduced, which considers the data base size drastically reduced and by expansion of the inquiry to several variations of the question a larger number of potential relevant places of discovery.

Except Domanova [ sold in February 2002 for integration into an existing system ] a further search machine developed by me can lift also with treatment of German-language texts [ the possibility is not used however at present by the operator ], i.e.. Wheel , wheels , Rades etc. are reduced with indexing and the search to wheel.

Since Stemming relatively rarely taken place and also equal treatment is not far common by in and majority, must be entered during the side production with it.

For all German-language and many international search machines therefore sides must be provided, be contained the cliches and formulations in all usual modes of expression.

Systematically you proceed, if you provide a list of all nouns, adjectives and verbs after the search for suitable formulations in the data base of the search words [ key railways ], used by users, first and on it based combinations used second of all meaningful and frequently enough.

The here weekly provided Ranking analyses of the observed search machines show for everyone whether between large and lower case [ house = house ] it is differentiated, whether Singular and Plural [ house = houses ] are treated directly and whether genuine Stemming takes place [ house = house ].

Umlauts, large and lower case during the search machine optimization

2005-07-07T12:23:00.004-07:00

Umlauts, large and lower case during the search machine optimization
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.Umlauts are correctly treated today by most search machines. Only the German search machine Acoon transforms ae into ae, oe into oe and ue with the indexing and the search into ue, although sometimes different results are supplied depending upon way of writing. wheels and wheels lead to different results.

Most search machines permit the input of umlauts in the suchfeld also by Entities , i.e. e.g. to " Bücher " for users without the appropriate indications on the keyboard.

Occasionally you discover however search machines, which do not treat Entities in the source text on the part of when indicating correctly, i.e. the word of "books" is divided into three breaking into: "B" , "uuml" , and "more cher" .

I recommend to do therefore without Entities in the HTML source text and use umlauts directly, although newer American search machines, even if they introduce themselves than international search partners, do not treat umlauts always correctly. Since these have usually infinitesimal small market shares and in Europe almost unknown are, the problem can be ignored.

About three quarters of all searches are limited during the input of search words with the search machines to lower case. Since the search machines leading the market do not differentiate at present between large and lower case, the production is unnecessary on the part of for both ways of writing.

Only even if your sides are to be found in insignificant search machines, the production from appropriate sides is recommended. Non--English of texts cause here particularly creative text production. To search machines, which evaluate the file name, can be helped can, if one puts on sides to the same search word with file names in large and lower case [ they contentwise differ so long ].

With AOL users it can be observed additionally that the installation of the AOL Browsers seems to damage keyboard drivers durably. A majority of all AOL users uses excluding CAPITAL LETTERS.

Suchmaschienen and creative language organization

2005-07-07T12:23:00.003-07:00

Suchmaschienen and creative language organization
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.About a quarter of humans suffers from right write weaknesses. These weaknesses are not always signs of intelligence lacking.

Extensive logs file evaluations [ end of the 90's of Abacho.de bought ] the intersearch search machine, for which I software developed and which I advised several years in technical questions, show similar values: between 15 and 20% of all retrieval queries with the "Suchmaschienen" are based on creative Orthographie.

Thus 79% look at search machines interested for search machines, while the remainder enters the word "Suchmaschienen ". Although the relationship between traditional and creative way of writing is surely industry or topic-conditioned, it may be accepted that during many formulations transferred to the general linguistic usage similar pent-up demand exists as with the word "Suchmaschienen ".

In my data base of the search words [ sh. Tools ] find you beside "Suchmaschienen" numerous search words, which are based clearly on right write weaknesses. Pure typing errors , since these take place coincidentally, more rarely depend on the keyboard and repetitions are rarer.

Sides, which are optimized for regularly wrongly entered search words and which have you with the "Suchmaschienen " to announce, hardly competition : Authors give themselves substantially more trouble than searches. The number of the sides with incorrect way of writing of frequent search words amounts to rarely more than two per cent that correctly provides sides, as you can determine with all "Suchmaschienen" easily.

Purposeful entering with tip by of your visitors can lead to the fact that the appropriate sides land with several "Suchmaschienen " for lack of competition at the best places.

With the production of appropriate sides for the "Suchmaschienen" it is favourable, if you show the fact that the text does not contain orthographic lack from unawareness but because your enterprise does not want to disadvantage minorities.

Left for search machines optimize

2005-07-07T12:23:00.002-07:00

Left for search machines optimize
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

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Extended Tutorial inclusive glossary as pdf file to the Download.Navigation must orient itself always at the goals of the user, not in-plant administrative structures. Navigation must make a calling possible of topic-related sides from all sides found in search machines, at the same time must however be guaranteed that the objective of the enterprise - sales and strengthening of the kundenbeziehung by on-line customer service - can be realized.

While texts are provided often in a well-conceived way, when optimizing for search machines the same value must be granted to the link structure. Important is once the production of short link paths for search machines. Each particular of your sides should not, if you want to facilitate the work for the search machines, over any more than two to [ max. ] four on the left of callable its.

Some search machines evaluate matured, i.e. longer time did not change, sides more highly than others. While "young" and/or new sides submerge with an update often without trace, it is observed that "old" sides get over each update, as soon as they were long not changed at least approximately one year. From this it results - compellingly - that with Site production a part of the Site structure must be furnished permanently.

Site operators, that optimize sides for search machines, provide therefore sucked. Junction sides , their URLs are lasting available. Each of the sides refers to at least one of these junctions. Are removed on change of the Site left on outdated sides, the no more may not be deleted not linked sides on the server first, since they are further found in the search machines . Visitors, who encounter an outdated side, can achieve current contents of your operational readiness level by means of these junctions nevertheless.

While the junction sides themselves are constantly updated, those must be permanent URL of these sides, so that on the left of outdated sides never in emptiness lead. When optimizing for search machines the link structure of a Site is as important therefore, as actual side contents.

It is obvious that the successful implementation must enter with a multiplicity of formulations. This forces to the production of several sides with c

2005-07-07T12:23:00.001-07:00

It is obvious that the successful implementation must enter with a multiplicity of formulations. This forces to the production of several sides with contentwise only small meaning from each other deviating, with which differentiated modes of expression maximize however the number of the potential visitors.

Problem: Search machines try to keep their volume of data clean. The efforts of the search machines, hardly texts from each other deviating, in practice gateway or Doorway Pages [ 1 ] shows mentioned to recognize and reject as such, with larger for quite some time fruits and also smaller becomes here to pull tight to have. Search results, which consist predominantly of Spam [ 2 ], lead only to the user annoying and thus to the change of the search machine frequented by a user.

Each method of the text production, with which contentwise templates are slightly varied, becomes thereby the boomerang. Do not forget that search machines have millions a korpus comprehensive of files, which is consulted for comparison purposes. Typical file or document characteristics , deviations and tolerances are for a long time well-known sizes.

Even if the following list, which shows systematically, which steps in which order lead to the optimal result, at first sight appears extensive, strict observance is appropriate. The work expended is not only insignificantly larger or than the one unplanned Site development. Systematics help on the other hand to the maximization of success, since each stage can be realized optimally.

Conception
Determine, which information is to be presented on the Site.
Arrangement
Development of a systematic arrangement of the information, which is considered later during the linking of the sides. Structure must be organized logically and plausibly and permanent junctions [ sh. Navigation, next side ] establish.
Text production
Coherent production of actual contents, whereby first only interests of user should be considered.
Side allocation
Distribution of the total content on individual sides according to topic tables the arrangement.
Search word analysis
By extensive looking for in the data base of the Keywords and search words [ key railways ], and ggfls attendance of topic-specific listings or InterNet Praesenzen determine evaluation of customer enamels, correspondence and existing log files, which search words in your texts must be placed - vocabulary and mode of expression of potential customers are decisive. In addition contents of web pages can be examined, which refer by a left to your Site or your competitors.
Keyword allocation
Guarantee that each single side is assigned at least one of the important search formulations.
Keyword expansion
For search words and cliches, which can not be accommodated in the again provided text, additional sides make and logically into the arrangement merge.
Side optimization
Determine the characteristics of the important search machines in the current Ranking analyses [ in the kundenbereich ] and adapt each side in such a way the fact that all measured factors correspond such as text length, word density, frequentnesses etc. to these criteria and the HTML tags evaluated more highly by the search machines for the integration of the search formulations uses.
linking
Mounting more relevantly navigation on the left of according to the before provided structure.
The graphic organization, the layout, may take place only then if the references given in the next chapter were considered more relevantly navigation on the left of.

For many retrieval queries one finds sides, which are accommodated on university and specialized university servers, or directly private homepage with

2005-07-07T12:23:00.000-07:00

For many retrieval queries one finds sides, which are accommodated on university and specialized university servers, or directly private homepage with the better search machines first above all.

That is neither coincidence nor preference . Private Site operators and at the educational facilities active authors have a larger interest in the accurate and thorough paper of their topic than at the search machine position. Substance is more important to these authors than presentation. And substance can be evaluated and classified by search machines better.

Their task is therefore the production of texts, which satisfy the need for information of the visitor. In a language, which he understands - because it uses it. With formulations, which do not try, understanding lacking of your marketing Texter by Hype, hot air, masking, imported word creations or insignificant acronyms to mask.

Also search machines want to know, "which to be gotten here are" . More still, they know, which words possess contentwise meaning and which are in the normal linguistic usage no more than pure ballast [ methods of the automatic classification of heterogeneous sources of information are subject to sequential development ]. Sides without actual force of expression are evaluated either accordingly with search machines, which assign each side or each operational readiness level to a range of topics, or are not worked on at all.

The more precisely, more expressively and more understandably your texts are the more exact, can judge search machines these.

As users express themselves and which formulations of this are used predominantly, perhaps you can infer from your server Logs. Each attendance, which was released by an inquiry with a search machine, leaves the exact formulation of the retrieval query in the log file beside the technical traces also [ if an appropriate Browser configuration the transmission of these data does not prevent ]. Often the evaluation of the log files shows that the majority of the visitors won over search machines erred over not relevant inquiries on a Site . Fast remedy offers changes of side contents by mounting of more relevantly often looked for formulations with the appropriate frequency .

A comprehensive overview of the common retrieval queries for your range of topics offers the key railway data base, which is fed around the clock with retrieval queries, as user it into the search slots of the search machines enters and thereby also the frequency records to you. From that variety of the search words and the formulations can inform you interactively [ for my customers the results are sorted according to frequency instead of alphabetical ].

Without word by word taken over and often enough looked for cliches and formulations their operational readiness level can never exhaust their full potential. Because, if for everyone of the questions used by the user one of your sides appears on one of the better places, only maximize the number of qualified visitors - people, which just expressed an interest in your products or services.

The search in the key railway data base shows fast that nearly each search word in hundreds of different formulations appears [ by those the 500 most frequent to be shown ], whereby mostly the first dozen corresponds to 95% of the formulations looked for at the most frequent one.

Unsatisfactory HTML and link loss

2005-07-07T12:22:00.003-07:00

Unsatisfactory HTML and link loss
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If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.It is simple to fall in love or with details lose into technical Spielereien. To forget and that everything, each HTML day, each diagram, each sound and each animation, which retard the information flow cost money. Their money.

In addition, non-technical factors cloud the appearance.

Its own Domain, an email address under these Domain and sides, which do not contain advertisement third, are a compelling condition for the success of a Site.

Image on the Web results not from graphic Design, but from your way of acting and on the number and quality on your Site of the referring is left based - the factor, which is considered of all large search machines as link popularity with the Ranking.

High polish sides, which impress only the client of a Site, are on the other hand usually characterised by HTML Konstrukte, which tempts search machines to a smaller evaluation of the made available information.

More still, because such sides cannot be used only by users, who have the most current in each case version of the Browsers leading the market and for those the Browser or PC restart the routine became, can so arranged sides by others or are only reduced used. Often the side call is simply broken off , if the user recognizes that inch-long HTML salad without substance is loaded.

That thereby - for the Site operator - expensive an avalanche effect is released, hardly assumes someone. Each user, who cannot use your Site, is prevented however to refer by a left to these. Today however , where the number and quality left the influence on the position, direct referring to a Site, with all large search machines, have, nobody can afford this link loss.

While young users rig their Browser - these their first weber driving make above all so long - repeatedly on the respective newest version, and thus s

2005-07-07T12:22:00.002-07:00

While young users rig their Browser - these their first weber driving make above all so long - repeatedly on the respective newest version, and thus solid Downloads and control rooms accept, experienced users long recognized that newer Browser is rarely better only more again, but. Usually they are above all larger and more ponderous, old lack by new are replaced.

A second group of users does not know at all that there are newer versions of the Browsers. Or like one such installs.

The consideration more again "features" of the last Browser generation or Browser specific side development is not only most unproductive , because users of older Browser cannot use your sides.

Separate above all, because each deviation from standards and specifications can affect only unfavorably the Suchmaschinen Ranking of your sides or lead to the complete rejection by the search machines.

No operational readiness level is so important and none by an enterprise provided side is so unique that a new Browser is compellingly prescribed. It is simpler for the user to find an alternative in the search machines to rig than the Browser attitudes to change or a Plugin install.

Also the euro symbol is long missing on all computers, since with older in Europe a re-equipment is necessary and is occupied by a graphic with the non-European indication in the character set.

Since there is numerous Browser in a not visible number of versions, everything by differently installed Patches [ fault rectification ] modified, is the correct production on the part of imperativ .

While all Browser represents correct, i.e. to the specification appropriate, HTML syntax , perfectly [ however never with identical appearance ], incorrect sides are guaranteed good for surprises: each Browser treats incorrect sides differently.

That can have as simple consequences, as the suppression of text passages or table cells, the mixture or overlay of texts with a not planned color, after longer meetings in addition, the Browser or PC crash of the user.

The appearance is not crucial in your Browser, but by Validator confirmed conformity.

Search machine position and numbers of visitors

2005-07-07T12:22:00.001-07:00

Search machine position and numbers of visitors
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.We know that qualified visitors have a higher motivation to argue with your contents. They found a side, which corresponds to its requirements in every detail as result of a search. The call of further sides and a purchase decision are not more probable than with the call relevant sides.

It is at the same time substantially simpler to bring a side for a formulation consisting of two or more words on a good search machine position than a side, which was optimized for only one word.

It is not only substantially simpler, but above all very many more lucrative to have a specific side on one of the first places than a general side on the second or later result page of the search machines.

The majority of all searches does not see such results .

A thorough evaluation of the intersearch log files [ intersearch was consulting and software customer of many years ] showed already years ago, how far users really leaf through supplied result pages. The data cover themselves in for instance with those, which were logged with Domanova, while I operated the search machine.

From where the number comes, nobody knows, but one generally assumed, a position under that about first thirty to fifty results was sufficient, in order by searches to be found.

This acceptance is, like you sees very optimistic, .

The following table shows, how many - or few - call search up the individual result pages . I assume 100% of all searches see the first result page. But only 35,73% leaf on the second side of the search machine results.

In other words: if your search machine position between 11 to 20. amounts to your chance lies to get a visitor on its Site only a third . It looks still worse for the places 21 to 30: only each fifth calls this result page up.

Search machine optimization and visitor quality

2005-07-07T12:22:00.000-07:00

Search machine optimization and visitor quality
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Millions of users, and everyone a potential customer. Thus or so similarly that thinks a Site development for the first time . The principal purpose of each Site responsible person is first the maximization of the traffic volume.

There are numerous methods, which drive the absolute traffic volume of a server up. All clarify that the operator has neither understanding nor conscience, and all lead to the appropriate evaluation of the enterprise by the majority of the users. The Web is probably thereby the last region of our civilization, in which a conscience pays . And in that understanding [ and acceptance! ] the user behavior condition for obligation is.

After my experience it is assigned trouble to explain here how users record information about enterprise against-given about their experiences in groups of new , email new type characters and other channels and . Over dubious like also recommendable, chronologically noted and consulting and after-readably since beginning of the eighties.

Site operators, that smile about it and that believe to be able to ignore for years well-known experiences over the user behavior pay training money. Like innumerable and often spectacular "Dot.com Pleiten" show, often in million height - despite high traffic volume .

Durable conversions, a condition of the realization of profits, can be added only if this "traffic" has an actual interest to on your Site ordered products or services.

Everyone, which lures the miracle weapon of the net user by diversionary manoeuvre visitor on a side, which does not offer information relevant for the actual search of the user, becomes acquainted with : the back Button to switch this function by Javascript maneuvers or an immediate META Refresh off [ 1 ] or, if the Site owner tries , [ and thereby makes itself still more unpopular ], the History list. My program prevents many kinds of search machine forwarding checkRefresh .

Who drives car accessories out, therefore none of its sides should optimize car "only for the search word". One knows cars - among other things -

scrap,
bump out,
finance,
export,
karambolieren,
paint,
rent,
auction,
improve,
tow,
sell,
insure,
comb and
collect.
Who enters the term "car" with a search machine, it sees fast that he comes only by specifying the inquiry to the goal.

While a considerable part of all retrieval queries consists of only one word, the objective is to occupy for such terms one of the better places in the search machines unprofitable:

A side optimized for a word retrieval queries competes with a large number more similarly, but predominantly more irrelevant , sides.
The current optimization expenditure for such terms is whether the larger number of the competitive sides around several orders of magnitude more highly.
And - that is the decisive reason - which are not such a result calling visitor predominantly qualified . Chance that your offer is the actual in which from a word however did not specify existing retrieval query interest of a visitor covers infinitesimal small.
Minutes evaluations of the search machines show then also that on most a word inquiries of a search fast specified, the topic encircling more exactly , inquiries follow.

In the kundenbereich I document sequentially, how many words per retrieval query are typed by searches, partitions English-language search machines for German and.

Word number per search, English search machines [ in per cent ] date/word 1 2 3 4 5 6 7 2003.03.30: 34.67 36,45 18,79 7,32 2,25 0,44 0,08 2003.03.23: 36.00 36,85 18,16 6,53 1,87 0,50 0,09...
Side contents must be optimized therefore in such a way that they are found for very specific retrieval queries , so that the visitor recognizes the relevance of your side at first sight.

The most important search machines

2005-07-07T12:21:00.004-07:00

The most important search machines
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Numerous publications, statistics and partly "authenticated" side call countings try to measure the market meaning of individual search machines.

Who is familiar with placing of print or TV advertisement, it knows that edition numbers are completely irrelevant alone.

Search machines have, like every other medium also, different target groups . To become partly, because one tries consciously, a clearly outlined target group [ or the lowest common denominator ] fairly, partly in addition, because market segments have different requirements, which cannot be satisfied by each search machine - software has crucial influence on the relevance and quality of the supplied results.

So one can assume the visitors differ from e.g. Google and HotBot in their demographic and other characteristics drastically from each other, even if measurements, which determine these characteristics, do not exist.

HotBot's target group may decay as, consumerjoyfully, marketing -, to be trend and mode-steered, and perhaps too not be seen discriminating. Google's market on the other hand sits down predominantly out sucked. Self philosophers together, a public with often technical adjustment and higher education, which looks for qualified information. Shopping behavior is often coined/shaped here by function and rare requirements for prestige.

Which search machines have the greatest importance for your enterprise, you must decide. Extensive occupation with the search machines shows you intuitively, which become fair your target group. Crucial are only quality and relevance of the supplied results from view of the users .

The fact that Google is today market leader might not surprise. That is, optimization concentrates on Google and the search machines, which are frequented by your potential customers

Search machines, the position sell

2005-07-07T12:21:00.003-07:00

Search machines, the position sell
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Somehow everything must be paid. Search machines set 2000 to in the middle of on banner advertisement. Search results were determined halfway neutrally also with the smaller, the position by means of the contents was determined predominantly and ggfls external factors, with which I still enter.

Until search machines could obtain end of 1999 by the sales of advertisement relatively simply conversions. Agencies sold banner advertisement at companies, which believed, to promote by advertisement on the InterNet Bekanntheitsgrad or find buyers. The fact that such banners are clicked only inadvertently by still inexperienced users and except which in production and accommodation took part nobody to use, seems themselves however now also in circles to have gotten around, which are responsible for the assignment of such orders, however the Web only from the television or the traditional media.

Because thereby an important source of income comes finally to victories [ prices for banner advertisement fall for several years ], had themselves search machines for other sources of income to look around.

It was whispered - however nobody had a voucher for the large ones - that search machines sell position. Inadvertently in internal enamels made and passed on side remarks suggest that with at least to a general public addressing search machines of Germany considerations were under way to sell position.

Are not completely so reserved a few smaller search machines. Began everything with Overture [ in former times Goto ], the search machine, which sold position from the outset unmistakably , in the auction procedure at the highest bidders .

So far to it nothing is to be objected, because Overture indicated as each "search result", which costs the "recruiting" develops. The Pay for Placement [ 1 ] or Pay by Click procedures specified found in the meantime numerous imitators, who unite however together hardly 10% of this market on itself. Overture took the lion's share and has in the meantime Dependancen in many countries.

Shrinking conversions - to profits one does not want yet at all to think with most search machines - led suddenly to the fact that Overture became salonable with the competitors also. While AltaVista tried before a few years, position at customers, who at the same time operate banner advertisement with AltaVista, to sell, was the public proclamation so loud that one withdrew fast the tail in and the offer.

Users expect impartial search results.

There was no proclamation, when search machines began to take over "search results" from Overture to . These "search results" are shown [ momentarily ] with nearly all search machines outside of the actual list of the 10 results per side. They by users, who learn fast to concentrate on the actual results therefore are waited. Usually one describes these left as "gesponsorte left" or similarly spongelike, and nearly everywhere these are limited text on the left of on the three or five highest bidders for a search word.

Only T-Online deviates from this behavior. Who looks there for e.g. vacation or journeys, finds first dozens of paid character indications, before actual search results appear. These character indications recognize you by an appropriate reference behind the appropriate "results".

In Germany Acoon was the first search machine, which sells officially position against cash: who aims at one of the first four places, only the cheque book needs to zuecken. Abacho and Witch dazzle today, as sold many small search machines, whose market shares constantly shrink, likewise positions directly into the search results in.

How successfully auctioneered advertisement is during the customer identification, I have to measure in April 2002 tried. After a test with Espotting and Overture to 500,00 euro each I refrained from an extension.

Search machines, which buy data or sell position, have understandably a comparatively small market meaning, even if above all the second kind is gladly used by Dienstleistern, the search machine optimization to often offer.

Search machines without data

2005-07-07T12:21:00.002-07:00

Search machines without data
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Everyone as search machine well-known enterprises uses today still own software or data. Inktomi specialized in it, data and software at search machines to lizenzieren, which are too complex the development of their own solution. Inktomi developed one of the largest volume of data by Spidern of many years and aggressive of Web Sites.

One, together with suitable software, offers these companies, which want to be established as search machine, as solution of the bar .

This "standard solution" can be adapted according to criteria, which each Inktomi customer controls, so that search machines, which process Inktomi data, offer not always identical results or volume of data.

Inktomi does not operate an own search machine separates is responsible only for software and data adminstration. An interface [ also a few sharp edges ] to the "raw" Inktomi volume of data permits the search in the Inktomi Suchmaschine .

While one could use in former times the announcing function of one of the many Inktomi partners, I advise against today , since then Inktomi - over partner enterprises - the paid registration [ 1 ] , on which I to still speak come, offers. Same applies to the registration with FASTs search machine AllTheWeb, which was bought in February 2003 by Overture.

The Norwegian company NEARLY [ search machine AllTheWeb ] offers to portal operators such as T-Online and also search machines such as Lycos something similar. T-Online dazzles before from NEARLY supplied data the character indications of Overture [ Pay by Click ] as well as up to 3 left on sides of T-Online customers in.

In addition, Lycos mixes occasional information from the Lycos Webkatalog into the nearly data, sometimes nearly data is invariably taken over. Therefore it is not always immediately recognizable that it concerns with these a same database. With frequently looked for a word inquiries the results agree however nearly always hundred percent, if one excludes the Overture listings and sides of the T-Online users with T-Online.

As search machines text indicate

2005-07-07T12:21:00.001-07:00

As search machines text indicate
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search machines see your sides in such a way, as they are - not like them in a graphic Browser are presented. If you do not know the difference, it becomes highest time that you regard the HTML code of your sides more exactly.

For this are suitable for volatile flying over e.g.. more or to the more exact study an editor as nedit , vi , emacs or every different one, which show files, as it are, without interpreting HTML . In the case of doubt almost any Browser has a menu option, which a view of the HTML side in the roh-Zustand permitted [ most Browser already partly modified the loaded HTML code then however, so that he can be processed more easily. Microsoft's Explorer inserts partly unnecessary code ].

HTML sides or files contained sucked. HTML tags , special markings set in < parentheses >, a function is assigned to which, as well as the actual information.

There more than three quarters of all pages HTML errors, i.e. not correctly or interpretable free of doubts HTML tags, contained, it comes on the one hand frequently to Browser crashes and on the other hand to problems during the text evaluation .

Search machines, with which these procedures must take place automated around the clock and without human assistance, have only two possibilities:

One removes simply all HTML tags surrounding clips and between them found tags, over then the remaining text without attention evtl. To indicate emphases.
Or one tries to interpret and divide into blocks the HTML tags contained in a side, which are differently weighted depending upon HTML day.
Problems develop, as soon as pages inkorrekte HTML contained. Software cannot assume , what an author meant , but to only read, what is contained in a file. One can draw obvious conclusions, not determine never however with absolute security the actual however implemented intention of a file creator.

E.g. if a side contains a comment introduction the comment, can not be said, in which place mounting was intended, but one omitted.

And nobody knows that such sides experience reduced evaluation, because a correct treatment is simply not possible.

Above read you, search machines see sides in such a way, as they are. That is a simplification . Is more precise, as they are supplied by your web server. The differentiation is important, if with sucked you. Servers Side Includes [ 1 ] work, small text passages or Scripts, which are joined before answer demand paging on your server to one file which can be supplied - by combination of Include files with templates or by insertion of the results of called Scripts with such.

As Suchmaschinen-Spider sides find

2005-07-07T12:21:00.000-07:00

As Suchmaschinen-Spider sides find
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.From view of the Web developer the things are on the left of, on which one can click with the mouse. Is usually based on unawareness.

Suchmaschinen-Spider work on exclusively in the HTML specification defined hyper+on the left of, i.e. marked by < A href ="..."> left to other sides [ some Spider evaluate also the specification appropriate imagemap [ 1 ] ].

Thus all quasi ones and accepted are left, which are provided by Javascript or other system-specific effect technologies and which is only simulated in the Browser of the user by execution of the appropriate Javascript code as left , for Suchmaschinen-Spider and also many visitors invisibly . Which see search machines on the left of your pages , you can examine interactively.

Everyone the specification appropriate deviation from the standard, by which the developer tries to emphasize itself , causes the opposite : it reduces the number of the potential users and prevents that Suchmaschinen-Spider find and evaluate such sides.

Who releases for statistic or other reasons a Redirect [ 2 ] on dynamic URLs [ 3 ], whereby the called up URL is extended by an appendage or the visitor first a Cookie is sent [ that the Browser depending upon configuration with further demand pagings sends back ], deviates likewise from established standards. Demand pagings by Suchmaschinen-Spider are made more difficult unnecessarily or prevented completely .

In addition, who uses Java or other Script languages not for navigation but only for innocent effects, a reduction of the Ranking risks. Many search machines measure the first quarter a side or the information at the file beginning special meaning out. Each blister of a file by not vital Scripte, ME TA tags , comments and other ballast has never positive, but often negative consequences with the Ranking.

Who permits Suchmaschinen-Spider the access to protected sides, so that these are indicated, human visitors however refused, must count the access to these sides on consequences.

The number internal of the not callable found in the sides to a Site left [ HTTP status code 404 and with dynamically provided sides, which is provided by incorrect software, occasionally also 500 ] give a reference to the quality and/or maintenance of the Site, which are in the meantime along-considered with some search machines. A regular link examination [ 4 ] is recommendable.

. Registration with search machines

2005-07-07T12:20:00.003-07:00

. Registration with search machines
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search machines are based on complex software systems. Manual expenditure is operated here with the development by software, not with the investigation on the part of.

Suction. Spider [ 1 ] or Crawler of the search machines works like automated Browser, which work on an almost infinite list on the part of. This list contains URLs, those with the Spidern the called up sides to be taken and such, which come by search machine entry of the Site operators likewise - after an examination - into the queue [ like thoroughly Spider of individual search machines, see you work in my monthly analysis of the activities Suchmaschinen-Spider , which is based on the log evaluations of several Praesenzen ].

After a side contained in the list became to transfer from the appropriate web server to the hardware of the search machine, found come left into a Koerbchen and the text contained in this side into second in this side.

Found ones left are added, if they are not yet contained in the list which can be worked on and an internal check list or other restrictions do not speak against it, to the end of the list of the URLs which can be worked on. The text of the side is evaluated, weighted and transferred then to the data base of the search machine.

Both procedures are wrongly understood about a majority of the Web developers and to lead again and again to avoidable problems , which prevent however that search machines sides find, even if the search machine entry takes place several times.

Listings and Web catalogs: the registration

2005-07-07T12:20:00.002-07:00

Listings and Web catalogs: the registration
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Listings are provided in personnel-intensive manual work, with which all information is thematically arranged. If you announce your operational readiness level at a listing, this by a coworker of the listing is visited and evaluated after internal guidelines. If your Site is sufficient for the requirements not, or can be used your Site only with Microsoft's InterNet Explorer [ Yahoo!s coworker to use excluding Netscape Browser ], the procedure thereby is terminated.

A legal claim on admission nobody, also not, has if her, as today for commercial Praesenzen with nearly all listings usually, for which pays treatment of the registration. They pay for the investigation , not for the admission into the listing.

If your Site is found as admission worthy, the coworker provides a description of the Site, with which by you the suggested can be considered . But becomes rare. The same applies to categorization: Their desires can not be honored, do not have however.

The correct word choice during the Site description as well as suggestion of a suitable category are suitable to take their registration working on listing coworker the proverbial wind from the sails or each resistance against a word by word assumption of your suggestions. This succeeds however only, if without exaggerations, Anpreisungen and everything that reminds also only far away of advertisement, one does.

Their description must be applicable, material and neutral. The suggested category should be, in that the majority of the users such Site search might - not those, from which you expect the largest numbers of visitors. If you are not safe, as your operational readiness level is to be categorized, be concerned extensively with the possible categories of a listing, in order to constitute similar Praesenzen. In the case of doubt you endeavor the search slot of the listing, in order to find by input of relevant search words applicable categories.

Only registrations, with which each individual checkpoint can be checked off, to have success. If you are not ready to enter with it a registration is redundant.

Search machines and listings: the differences

2005-07-07T12:20:00.001-07:00

Search machines and listings: the differences
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search services differ from technical regard in two groups , whose characteristics must be considered during the side production: Listings and search machines.

Listings become manual, i.e.. in manual work , provides. Search machines work fully automatic and use more [ or less ] intelligent software programs , which procure ever larger data sets, evaluate, sort and for the search make available.

Therefore listings are never as extensive as search machines. The largest international listings do not have any more than two or three million entries. Search machines on the other hand work on hundreds or thousands of millions on the part of. Nevertheless listings are important, if your Site in search machines is to be found - also without direct search machine entry.

Since both systems address different groups of users, each operational readiness level in listings must and search machines to be represented - whereby the entry causes the larger expenditure with listings. Since the entry with listings - as you will still see - before the search machine entry to take place should, it is first treated.

A goal of the search machine optimization

2005-07-07T12:20:00.000-07:00

A goal of the search machine optimization
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.One calls search machine optimization the production on the part of, whose characteristics agree as exact as possible with the characteristics of the search machines. Characteristics are predominantly text length, word number and frequency of the search words, as well as use of the HTML tags, which are particularly highly evaluated by search machines. In addition there are further characteristics, which can be considered by search machines during the side evaluation and for the later calculation of the relevance of a retrieval query. Usually however only two or three of these characteristics are decisive.

Search machine optimization is not attractive, because you use thereby the most inexpensive possibility of finding potential customers.

Separate above all, because search machines - depending on, which believe the many investigations you - for 75 to 85% all user starting point of the provision of information are. An efficient search machine position leads thereby inevitably to qualified visitors.

A good search machine position increases the Bekanntheitsgrad, supports Branding and develops confidence. With many products and services a direct correlation between search machine position and conversion exists . Indirectly the Bekanntheitsgrad promotes the number of the qualified left on your operational readiness level and thus with all large search machines, because they consider link popularity, to a continuous improvement your position.

The most important advantage of the search machine optimization of a web site is the displacement of your competitors. If your sides are found repeatedly as your competitors, improve your market position debited to the competitors. With the time prospective customers and customers associate your name automatically with the most important search words of your industry.

If search machine optimization is not to lead to the fact that you slip into the check lists of the search machines, must accept you their rules : Search machines sit at the longer lever.

The following chapters explain, what must be considered during the search machine optimization in which order. And why. Full understanding and correct application are a condition for a good search machine position. Each deviation is a barrier, which reduces the success numbers.

Search words, frequentnesses and other measured values

2005-07-07T12:19:00.003-07:00

Search words, frequentnesses and other measured values
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Finally it concerns numbers . Word quantities, word frequentnesses, positions, word density [ 1 ] and emphasis in the text are numbers. Even the date of the last actualization, number on your Site of leading left and their quality are numbers.

Because I developed software for search machines and complete search machines, I know, on which numbers it depends.

Due to contractual privacy explanations I am not able to call customer names [ intersearch, end of the 90's sold at Abacho.de, was the only customer, who did without such an agreement ].

It is however no secret that I developed Domanova [ sold in February 2002 for integration into an existing system ], a quality search machine free from Pornografie, Spam and inferior contents, which mature themselves to information-looking for arranged.

20 years data processing on Client server systems into the position put me to develop a substantial collection to Tools to permit those the machine analysis, evaluation and observation of search machines. And the for the first time fundamental data over the function of the search machines measure and me, with consideration of my professional experience, at the same time into the situation shift, these facts in the field test to confirm.

Always with the goal of achieving for from the user frequently used search words and formulations a good position in the search machines.

Guaranteed search machine position - which is usually behind it

2005-07-07T12:19:00.002-07:00

Guaranteed search machine position - which is usually behind it
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The World Wide Web is a relatively recent extension of the in the meantime three decades old InterNet. The first commercial search machines developed for in the middle of the 90's. The necessity to adapt sides to the valuation criteria of the search machines if one wanted to be found, one recognized short time later. Today thousands of enterprises offer search machine optimization as service.

Search machine optimization is an not organized and not controlled activity. It often does not cause a formal qualification, no examination, no standards and no kapitaleinsatz. Nearly all offerers are amazingly recent - and short-lived - enterprises.

Short-lived, because the check lists of the search machines are long-lived - some permanently -. Suchmaschinen Optimierer, which offer its customer a warranty, set usually on or several the following strategies and according to formulated trading conditions:

Position becomes with the search machines, which position auction ersteigert , . The Dienstleister computes costs of each visitor apart from basic charges. With increasing competition the costs rise. And because most search machines fade in today three to five on the left of such character indications still before the actual search results, fast a "position is announced to the client on the first side ". For this form of the advertisement you do not need a mediator, who along-earns at each side call. The most important offerers: Googles AdWords offer and Overture.
Success to the search machines, which use comparatively simple evaluation algorithms and which therefore almost daily new results carry upward, on the day is announced , on which the customer for a term selected by the offerer appears for the first time under the first 30 results. The fact that the position is as small so short-lived and the market share of such search machines as success was fast reached escapes the contractors.
Position is aimed at multi-word inquiries, which occur relatively rarely as word combination in the volume of data of the search machines for longer, quite plausible. And those to be searched just as rarely. "optimized" sides on servers of the Dienstleisters are put down, so that the dependence of the customer is protected.
A point place is obtained through technical tricks noticed not always immediately by many search machines, which lead however with discovery to the barrier of the Domain or InterNet address.
That these measures only aim at to convince the contractor of it a good search machine position to have reached and hardly too actually rising numbers of visitors lead, are obvious. Other tactics, which practice small like also large offerers for the damage of their customers, call Google on the side with information for Web master and [ English-language ] the Site Search Engine Watch:

http://www.searchenginewatch.com/searchday/article.php/2175141
Nevertheless you are not completely helpless. Google knows everything . Among other things also, which others say about potential offerers. Google WebQuotes finds appropriate quotations during input of a name.

Since I likewise offer a warranty since April 2002 for the success of my service, I invite you to be analyzed my trading conditions as also my warranty on hidden traps.

Product requirement specifications for Web Design

2005-07-07T12:19:00.001-07:00

Product requirement specifications for Web Design
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.A Web operational readiness level is not a solution. Separate means for the purpose. At the year end it must have positively affected the balance.

Because most Web designers ignore these principles and develop Sites in such a way that Design colleagues, decision makers and centralgranting are impressed , "InterNet Pleiten" are, with those six -, sieve and budgets of several characters gaining of amounts covered to make more difficult or prevent, at the agenda.

Nobody forces you to take the same direction. Finally there are dozens of companies, whose Web operational readiness level - without marketing expenditures for each "Dot.com failure" - for day amounts covered gain day. Only, because the operators of such Web Sites know and consider , on which users attach importance:

Material, clear, unmistakable and fast discoverable information.

Instead most Site developers concentrate on things, which look pretty on the developer PC or that would be, a web site a thrust piece, a "professional impression" make, which put stones to communication with potential customers in practice however into the way or them completely to prevent: not each visitor has the PC of your developer. But everyone feels that you deal with the time of the user generously and with material information rather economically.

Such Praesenzen arranges double damage on. The few users, who get lost on in such a way arranged Sites, miss the practical use and satisfy their need elsewhere. Most do not find such Sites only at all , because search machines such sides [ for technical reasons, which are still explained ] not spidern and therefore to evaluate not to be able.

Utility value and admission in search machines are prevented VBScript and the like particularly by effect techniques such as Flash [ 1 ], Javascript [ 2 ], in addition, by excessive diagram employment, Frames [ 3 ] and all things, which may be visually perhaps attractive, however the actual purpose of the World Wide Web, which machine and system-neutral exchange of information, and so that, retard, make more difficult communication with the greatest possible number of potential customers or prevent completely.

If the above paragraphs hurt developer pride, perhaps the requirements of the profit and loss calculation and the commercial ambition convince:

Googles starting side [ how also sides with search results ] are - in glaring difference to with Google "under the hood" current software - expressly "Low Tech" . Google hardly understands obviously like a second enterprise that users High Tech information require and put at the same time on very fast Low Tech presentation value.

Designers and marketing managers misunderstand slim sides as romantic idealism . Really professional Web experts understand it as egoism directed on the wallet .

If you use search machine optimization correctly, reach predominantly qualified visitors, humans, who have interest in your offer and who emanzipiert on their part the first step to undertake. On the Web only information can convince, release purchase decisions.

. Gave away search machine positions

2005-07-07T12:19:00.000-07:00

. Gave away search machine positions
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.They have only three lines. Search machines show the title, a short description and the URL [ 1 ] of a side for each search result. In twenty or twenty five words to the attendance of your Site to arrange, an art is paired someone - with a dose science.

Everyone knows search machine results, which to no more than "no title" does not say, followed by an enumerating of nouns, acronyms or insignificant words - probably navigation on the left of the side taken. Nearly nobody clicks on such results, even if these appear in best position.

The text, which is spent with each search result, is subject completely to your control . And if you use search machines regularly, know it that texts, which the relevance [ 2 ] to the place of discovery related to the retrieval query confirm, which has largest chance to release the desired clicks even if these at first position do not appear.

The "art" in such a way to formulate the part of your sides visible in the search results that click inevitably effected, can be learned most simply by the study of classified advertisements in the press and partly also to search machine results.

The "science" consists of embedding the part of a side in exactly the place, visible in the search machines which is spent in good position as search result and thus click releases. An interactive preliminary test shows, how your sides are evaluated by the search machines and which text blocks are suitable for the representation in the search machine results.

If the visitor concerned on your Site, decide the text, the organization and the navigation of your operational readiness level whether the visitor on the place turns around the next search machine result to call up.

Or whether it stays , concerned with your offer, perhaps a bookmark sits down and possibly - immediately or with a subsequent attendance - from the search machine user to the customer becomes.

Suchmaschinen Tutorial: Contents
Further: Product requirement specifications for Web Design

Data base of the search machine search words and Keywords

2005-07-07T12:18:00.003-07:00

Data base of the search machine search words and Keywords
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Search machines never understand the sense of typed search words , but look only for sides, which contain looked for Keywords and word lining up. With each search only sides are considered, which contain looked for search words and Keywords word by word as much as possible from the user. Use of frequently in demand and relevant terms is therefore a compelling condition.

My data base of the Suchmaschinen Keywords, cliches and formulations , which are looked for by users with the search machines, resulted from an order for development. For intersearch - end of the 90's sold at Abacho.de - should one sucked. Fuzzy search [ search mode, with which typing errors are tacitly corrected and right write weaknesses of typed search words ] to be developed.

With the analysis of the log files [ 1 ] of the intersearch search machine that InterNet users search differently it was accepted clearly, as. Typing errors and right write weaknesses did not only become visible. Above all: the used vocabulary deviates drastically from side contents of commercial Praesenzen. Looking for ones and offerers talk obviously together past .

Web users set on the own vocabulary . Generic search words, kinds, product Bezeichnungn instead of names, verallgemeinerungen and problem descriptions dominate.

Consequence of this observation was the data base of the Suchmaschinen Keywords baptized on the name key railways . This data base is since then sequentially updated. A part of the search words becomes around the clock sucked. Taken, other Keywords regular evaluations of the log files of a search machine are inferred from Live search reports of numerous search machines.

The total number of the Suchmaschinen Keywords, search words and formulations exceeds today [ October 2001 ] more than 10 million. Some are looked for however substantially more frequently than others.

To know, uses which search words and Keywords your target group , the potential customer quasi about the shoulder to look, you the production permits on the part of, for whom the majority of your prospective customers looks . Relevant and frequently looked for search words must word by word and often be contained in your sides thereby enough, if these are to be found in good position.

Suchmaschinen Tutorial: Contents
Further: Gave away search machine positions

Determination of the search machine order of rank

2005-07-07T12:18:00.002-07:00

Determination of the search machine order of rank
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The production on the part of, which are spent with relevant inquiries on one of the better positions, presupposes intimate knowledge of search machine methodology - i.e. the Suchmaschinen Ranking -.

Suchmaschinen Ranking can be determined precisely. They must only determine, which word frequentnesses [ 1 ] and which HTML tags [ 2 ] to preferential evaluation with the search machines to lead. To determine exactly these values leave themselves, if you on the part of, which are spent on often in demand search words under the first ten places, analyze a larger number, exactly.

Since nobody can provide sufficiently extensive analyses by hand, and I since years Spider and search machine software, often for specialized Research purposes, develop, have I a probably unique collection of reliable analysis and Research programs, which accomplish this task by machine. For this each week nearly hundredthousand sides , which are spent with retrieval queries at the first ten places, are evaluated systematically.

To each search machine observed here once per week 1000 retrieval queries are addressed. The first 10 results spent on these inquiries are called and evaluated by Spider. The Ranking analysis accomplished for each search machine determines searchmachine-specific facts: as word numbers, word frequentnesses, stresses, HTML syntax and other factors affect the order of rank of the search machine results , which average values and which ranges become as common denominators of the sides spent at the first ten places observed.

This information is prepared tabular after search machines and position and updated weekly. Historical data show, which components of the weighting factors are static and which occasionally are changed and so the determination of the order of rank to change. An interactive Ranking analysis permits the comparison of any web page with current Ranking criteria of all examined search machines to customers.

If you know all characteristics of the important search machines and into your sides under consideringness of correct word frequentnesses merge the most in demand relevant search words, Suchmaschinen Ranking becomes easily understandably and systematically comprehensible.

Suchmaschinen Tutorial: Contents
Further: Data base of the search machine search words and Keywords

Glossary: Word frequentnesses , HTML tags

. If one does not make everything

2005-07-07T12:18:00.001-07:00

. If one does not make everything
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.The majority of all in search machine optimization interested delegates the task to specialized enterprises. It seems simpler to deliver the task at experts than being concerned a few evenings with the subject.

How successful such an optimization is, do not see how quickly your sides are found. Separate to it how durable the results are. Try Sie's themselves: announce a new side at the search machines and supervise you then, how quickly the side in the search machine becomes visible. And for as are enough.

With the search machines, which take up announced sides at all, look for about one week, after the side became for the first time visible, in vain. Sides provide and announce alone are not sufficient not, if you more than one week want to be found long .

Nearly all offerers of my industry present themselves as respectable enterprise. Which holds Google of most, and how the majority works, read on the side Google information for Web master .

That it is very simple, for rare formulations like e.g.. To reach , I demonstrated 2002 in my new type character, which for this formulation immediately at the first place landed and displaced approx. 1700 competitive sides downward to Sony Ghettoblaster a Top10-Position. It belongs to more to keep a side durable into the Top10 if the number of the competitive pages exceeds two million. Example:

Google retrieval query Sony Ghettoblaster
Google retrieval query search machines .
The typical delegation suffers under the fact that the most important expert does not belong to the team: It . Finally has a larger nobody interest to the fact that one does not bungle that your Web appearance does not become only a eintagsfliege, as they and nobody knows your business concern as they nobody can your experience, your intuitive feeling and your personality better express, than you.

Search machine optimization cannot therefore be delegated if an operational readiness level is to find in the long term not only volatile but qualified visitors, potential customers.

Search machine optimization is, like you will still see, once no more than the consideration of a handful of measured data during the side production. As correct word frequentnesses the correct clay/tone is in addition, just as important .

And rarely someone meets so exactly, as they is this "clay/tone", as soon as your sides in the search results emerge, only and alone decisive. Recent InterNet history shows that "professionally" provided Praesenzen, above all, fails if they were distinguished millions to have cost and by agencies and federations often. The faster, the more complex, more brilliantly and more polished they work.

And millions of Sites, with love and heart provided , helpfully, integrity radiating and interests of customer putting out, occupy each day, which causes InterNet users to give a Site confidence. Confidence, a condition of each business relation is .

It is expressed added that confidence leads regularly to references, in a constantly growing number from left on your Site - and modern search machine algorithms consider also sucked. Link popularity [ 1 ] with the determination of the order of rank of your sides.

Suchmaschinen Tutorial: Contents
Further: Determination of the search machine order of rank

The Suchmaschinen Tutorial

2005-07-07T12:18:00.000-07:00

The Suchmaschinen Tutorial
Guaranteed Top10 position
If your sides on one of the first 10 places to be found are...

Tutorial Download
Extended Tutorial inclusive glossary as pdf file to the Download.Web responsible person it assume that a few ME TA tags and hand the search machine registration, in order with interested one to be found. They think rarely over it,

which pages accept search machines, and which are ignored despite repeated registration ,
according to which criteria search machines sort potential results - usually ten or hundredthousands on the part of for a retrieval query -,
that 80% of all searches never consider more than the first 30 results,
as searches are expressed, which search words and formulations actually type users with the search machines, and that these words in sides must occur word by word, if they are to be found.
Who wants successfully to use search machines, who expects that under the first 10, 20 or 30 results to appear regular, must to be considered its sides during pagination and text production the function of the search machines as also the mode of expression of the searches.

In this Tutorial you find the relevant Know How and background knowledge in form to "step for Schritt" guidance to the search machine optimization, arranged and regularly updated of someone, the software for search machines and also complete search machines developed.

I offer effective search machine optimization to commercial Site operators since 1997 to realistic costs. Here you pay for individual instructions and specific Know How, not for each side change and each keyboard notice.

The following pages inform in detail about the order of rank regulation of the search machines, the necessary single steps, made available information and analysis Tools as well as my qualification. These information is sufficient for the optimization of the typical homepage. Praesenzen, which are exposed to above average competition, presuppose however that during the side production precisely with the "characteristics" each search machine is entered.

How large the competition for a search word or a formulation is, see with each search. Nearly each search machine calls the number for a retrieval query found of the sides before the search results. The more largely the number of the places of discovery, the more exactly must be optimized for each search machine. Even as innocent terms as "windows" or "heating" have an at least six-digit number at competitors with nearly all search machines.

Table of contents:

If one does not make everything
Why you cannot delegate search machine optimization, if your sides at the front places are to be found.

Determination of the search machine order of rank
As search machines the order of rank of the search results to determine and as the position is steered by side contents and other factors.

Data base of the search machine search words and Keywords
On which with the selection of often looked for search machine search words and Keywords must be respected.

Gave away search machine positions
Why the search machine position only secondarily affects your numbers of visitors, and along-decides which factors.

Product requirement specifications for Web Design
Their Web appearance can be look up-exciting, successful and inexpensive. If you to two attributes limit themselves.

Guaranteed search machine position - which is usually behind it
Warranty promises of typical announcing services and which one discovers only in the "small print".

Search words, frequentnesses and other measured values
Today to the position improvement leads usual Ranking procedures and like their consideration.

A goal of the search machine optimization
Product requirement specifications for the search machine optimization.

Search machines and listings: the differences
Small however fine differences, which are often ignored and valuable time to give away.

Listings and Web catalogs: the registration
Obstacles during the registration into listings, which breakdowns should avoid you.

Registration with search machines
Which happens after the search machine registration. If at all.

As Suchmaschinen-Spider sides find
Which must be considered with the Site development, if you want to facilitate each Suchmaschinen-Spider the work.

As search machines text indicate
By searchmachine-fair side construction the search machines the side's treatment and evaluation erleichern.

Search machines without data
Everything that calls itself search machine, has data.

Search machines, the position sell
Completely above one can buy long. Offerer, procedure, and results.

The most important search machines
The 80:20 rule and the search machine registration. Most can be ignored.

Search machine optimization and visitor quality
Search machine optimization for purchase-ready potential customers or coincidence visitors?

Search machine position and numbers of visitors
How many visitors you with which search machine position to expect may.

Technical equipment of the target group
As unsatisfactory pagination search machines keeps and coincidence visitor away profitability affected.

Unsatisfactory HTML and link loss
Side contents alone are long no longer decisive, if your sides must achieve a first-class position.

Text production and way of writing
On which with text production and mode of expression must be respected, if a Site should not only be beautiful.

Does each search machine search word need its own side?
Word by word beru-hit a corner-sight search words during the pagination, looked for, by users.

Left for search machines optimize
Navigation on the left of optimize, in order to simplify search machines the indexing.

Suchmaschienen and creative language organization
Consideration of "tip errors" and "orthograhfischen" lack during the optimization for "Suchmaschienen".

Umlauts, large and lower case during the search machine optimization
Are large and lower case important during the pagination?

Singular and Plural during the search machine optimization
Users search in in and majority. The text production must enter with it.

Search machines the work facilitate
HTML editor and search machine compatibility.

HTML organization for effective search results
Skillful HTML construction for attractive representation in the search results.

Search machine optimization and forbidden HTML-cheat
As search machines forbidden HTML-cheat recognize and as they on it react.

Search machine optimization for Flash
As search machines sides with Flash and other prop. guessing eras formats treat.

Search machines and Javascript
As Javascript causes damage during the search machine optimization, and which you should not use in your sides.

Search machines and Frames
Why Frames frustrate also today still search machines and users, which costs it, if one cannot do without Frames.

Search machines, CMS & dynamic sides
As dynamic sides or editorship systems search machines from the indexing prevent.

Search machine optimization and relevance
Detailed entering with all requirements of the Suchmaschinen Ranking.

Emphasis of important search words
HTML for the emphasis and higher valuation of the most important search words.

Important HTML tags during the search machine optimization
Which HTML elements in each side to occur must and how these the search machine position to affect.

As search machines ME TA tags filter
As search machines ME TA tags as "filters" treat.

Suchmaschinen Ranking and external factors
Word frequentnesses alone are today no longer decisive. Each large search machine considers today also external factors.

Link popularity by listings
As an entry positively affects into the most important listings the link popularity and the search machine position.

Clicking popularity
For what do search machines measure the clicking behavior of the users?

Search machines and Spam
Spam and points of punishing with the Suchmaschinen Ranking.

Caution before edge features
Smart tags, Trojaner and who earns at your sides.

Text analysis of the search machines
As search machines sides with the indexing for the Ranking work on.

Search machines doublet recognition
Doublets in the search results are embarrassing for Site operators and search machines. Users are annoyed more drueber.

Inadvertent doublets and search machine barrier
Sometimes unintentionally doublets develop. From view of the search machines are all the same and thus unwanted.

Additional Domains and search machine optimization
Domainnamen have ever smaller influence on the search machine position. Nevertheless one can profit by smaller search machines from it.

File name during the search machine optimization
Are file names today important for the search machine position still?

Why search machine positions vary
Search machine positions constantly change. Sometimes in the distance of minutes. Sometimes months offense, until the best places become free.

Remedy if the search machine position tilts
Which you can do, if your sides are suddenly untraceable.

Searchmachine-cheat for short term successes
Some searchmachine-cheat lead also today still at short notice to successes.

Forbidden one searchmachine-cheat: hidden text
Searchmachine-cheat, which are handed "under the hand". They belong long under the earth.

Forbidden one searchmachine-cheat: HTML abuse
Text accommodation in unusual places. And some search machines fall still on it.

Forbidden one searchmachine-cheat: Invisible one left
Invisible one left: practically, if one wants to send search machines on the wood path.

Forbidden one searchmachine-cheat: Link popularity manipulate
Manipulation of the link popularity by link lists and link farms.

Forbidden one searchmachine-cheat: Refresh and Redirects
Paging, META Refresh, Redirects and the like searchmachine-cheat, in order to outwit search machines.

Was tun, wenn Spammer die besten Plätze belegen?
Was können Sie tun, wenn Spammer dutzende und mehr Suchmaschinen-Positionen mit Müll belegen?

Suchmaschinen-Sperrlisten
Was Sie über die Sperrlisten der Suchmaschinen wissen müssen, bevor es zu spät ist.

Suchmaschinen-Spider steuern
Wie Sie durch genaue Steuerung der Suchmaschinen-Spider die Indizierung in Suchmaschinen kontrollieren.

Suchmaschinen robots.txt Steuerung
Korrekte Syntax und Nutzung der robots.txt-Datei zur Steuerung der Suchmaschinen-Spider.

Suchmaschinen-Spider durch META-Tags steuern
META-Tags für Suchmaschinen-Spider, wenn eine robots.txt-Datei nicht eingesetzt werden kann oder darf.

Suchmaschinen-Spider und Server-Konfiguration
Auch Spider sind nicht immer perfekt. Eine korrekte Server-Konfiguration kann Pannen und Blamagen verhindern.

Suchmaschinen und HTTP-Header
Was manche Suchmaschinen dem sog. HTTP-Header einer Seitenbearbeitung entnehmen.

Optimieren oder bei Verzeichnissen anmelden?
Voraussetzungen für den erfolgreichen Eintrag bei Verzeichnissen und Web-Katalogen.

Mindestvoraussetzung für Verzeichnisse
Welche Prüfungen vor der Anmeldung bei Verzeichnissen und Web-Katalogen erfolgen müssen.

Anmeldung bei Verzeichnissen
Warum Anmeldungen bei Verzeichnissen und Webkatalogen nur von Hand gemacht werden dürfen.

Ist der Suchmaschinen-Eintrag heute noch nötig?
Welche Voraussetzungen Ihre Site erfüllen muss, bevor eine Suchmaschinen-Anmeldung sinnvoll und aussichtsreich ist.

Wiederholte Suchmaschinen-Anmeldung
Warum der Suchmaschineneintrag nicht undiszipliniert erfolgen darf.

Bezahlte Suchmaschinen-Anmeldung
Vorteile der bezahlten Suchmaschinen-Anmeldung, auch für private Home Pages.

Wie lange müssen Sie auf Suchmaschinen warten?
Warum zwischen der Suchmaschinen-Anmeldung und der Indizierung Ewigkeiten vergehen.

Wann werden Seiten in den Suchmaschinen sichtbar
Der Suchmaschinen-Spider war schon da. Warum finden Sie Ihre Seiten dann nicht?

Suchmaschinen-Annmeldung: manuell oder automatisch
Unterschiede zwischen manueller und automatisierter Suchmaschinen-Anmeldung.

Bei allen Suchmaschinen anmelden
Wenn Sie Seiten systematisch bei hunderten oder tausenden von Suchmaschinen anmelden, beeinflussen Sie hauptsächlich Ihren Blutdruck.

Not or not sufficiently search machine syntax documented

2005-07-07T12:17:00.002-07:00

Not or not sufficiently search machine syntax documented
Indexing of the own Site examine
If you want to determine exactly whether or how thoroughly your Site was indicated by the search machines, helps sometimes only special syntax instructions, which show, which of your sides was indicated.
Link popularity of the own Site examine
How a search machine judges the link popularity of your Site, can be likewise determined by special inquiry syntax. Here you do not see naturally only, which external sides set a left on one of your sides, the absolute value determined with internal calculations of the search machine.
As search machines link popularity determine
Small mountain HIT
One of the first algorithms, which consider Linkpopulariaet, was small mountain HITS and/or Clever system, which substantially from Googles PAGE-climb differentiates.
Google PAGE-climb
Googles PAGE climbing algorithm is often measure-interpreted. The determination of the link popularity documented with Google comparatively well.

Suchmaschinen Tools, side examination, frequent search words

2005-07-07T12:17:00.001-07:00

Suchmaschinen Tools, side examination, frequent search words
Here you find professional Tools for the search machine optimization, which I developed in the course of the years. As a customer you should call this [ and here not required ] Tools from the kunden-Bereich, in order to go around restrictions.

Refresh & Redirect prevent :
Some search machines swallow each forwarding. This program not. Thus you see in the Browser, what remains otherwise hidden. [ explanation search machine forwarding ]
FRAMES & IFRAMEs dismantle :
Shows sides in the Browser in such a way, like it search machines to under-be jubilant [ FRAMEs & IFRAMEs abuse explain ].
Server HEAD regard :
If you must know, what the server actually sends back with a HEAD or GET instruction.
Robots.txt Validator :
Examination robots.txt file. Thus you guarantee that only into the search machines comes, which is really meant for the public.
HTML Validator :
HTML examination of a side, shows if necessary LS HTML error and like these to be corrected should. Importantly, because the majority of all sides contains errors, which prevent the optimal treatment with some search machines.
Link examiner :
Search machines do not see long everything that can be clicked. This program shows, which internal on the left of search machines to see and to pursue be able. Simultaneous link examination more internally left.
Submit check :
A side examines for search machine suitability and gives ggfls detailed optimization references with consideration of the most important search word of the side.
Search word analysis :
Analyzes one or more sides and shows the most important search words grouped after frequency.
Listing search :
It examines in all important listings whether and ggfls how often your Domain is registered there.
Keyword data base : more than 10 millions different search words and formulations.
Interactive search in the key railway data base of the search words and formulations, as they were typed by users with the search machines. Assortment alphabetically, search frequency is spent only in the kundenbereich.
Search machine expert .
Sometimes one needs only one answer to a specific question. There it is faster to ask a question to the "search machine expert" [ a program ] instead of rereading for a long time in the Tutorial or other sides. Importantly: The more exactly the question, the more exactly can answer the "expert".

Search machines Blog March 2005

2005-07-07T12:17:00.000-07:00

Search machines Blog March 2005
RSS 18.03.2005 permanently left

Auf's new one
Server removals are not to be avoided. After repeated problems for August last yearly now am I with 4. Provider since 1999. In the next weeks also my customer servers move, whereby I change the infrastructure over completely. Nothing goes over occupation therapy paired with additional costs.

In this connection it occurs to me that I had replaced before a few months one up to then fuer's to pea counting used machine, to their SCSI disks was well 8 years old. On two in the years 2000 and 2001 bought servers at the Di and Mi of this week ever a disk the temporal gesegnet. Does one have to count now also with non-critical employments with a maximum life span of only 4 years?

Google knows everything
Seekport, a search machine from German landing, announces by press release that one points out now during input of ambiguous search formulations still before the search results that alternative formulations supply potentially more exact results. With Jaguar , that functions to the prime example of the technical literature for such applications as expected. When formulations, which are not in the manually maintained list, Seekport coworkers read eagerly corresponding forums for immediate actualization .

Seekport arouses also the impression to treat as one of the first search machines equal Singular and Plural so that both lead to the same result. However search machine as well as search machines apply only to the search formulations.

And Seekport should you due to the sudden medium attention into the creeper speed turn out, can also with Google in the Seekport volume of data look for .

Today already bought?
Since the consumer lives, in order to shoppen, now also MSN offers a product search. How efficiently this functions compared with Googles "Froogle", one sees fast by the search for e.g.. wireless network maps or also important operating systems once with MSN, followed of the same searches with Froogle: ma401 and rhel .

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DOT Con lesson
One the "hottest" Newcomer of the yearly 2000 was, so the US media, the company Infospace, which could promise innovative, because one obviously did not know exactly, how and where one classifies a Meta Suchmaschine.

Since Meta Suchmaschinen do not play a role during the optimization, you will not find an information to info. space on my sides [ although I mentioned them in the course of the years few times in other thing ].

Info. space proved afterwards as one the largest Con job [ frauds ] to the seifenblase, which the savings of many investors in air dissolved. But while even as unworldly one as brokers - those are people, which press shares against commission - in private enamels asked, whether info. space was a prominent enterprise or a prominent fairy tale storyteller, the Investment in info. space - the cash must be correct - of the same people further as recommendation of first quality it was put .

Notice: Alchemie does not function also today.

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Thinking misalignment
Urs Hoelzle, Tech vice with Google, explained recently in a lecture that the combination of cheap hardware led in connection with the largest data set, which is dug for the first time to the fact that learning cluster [ groups of machines ] machines - and/or the software running on it - can form. Thus it obviously comes that the designations today usual Konsumergueter always with "(now|here|sofort)+(kaufen|order|cheaply|inexpensive)"to be associated.

Position is everything
The study comes from a market research firm, is not however alone therefore yet uninteresting. Confirms it nevertheless, what professionals know, since then there are search machines. Indeed that left above than everything else is better.

Nothing goes over standards
Like many large-scale enterprises today, Yahoo found it necessary to extend an established standard to [ nearly ] own fist. Whom is too importunate and thus the label already hearing on the names Slurp [ Schluerfen ] lacking suggesting Yahoo Spider with the Spidern, can him cause to put better manners to the day as a proprietaere extension in robots.txt the file is attached.

Yahoo is not "extended" the first enterprise, the specification. Google offers the possibility for quite some time, sucked. To use Wildcards or "Joker", and also Microsoft, the enterprise, which recruits here in the TV for a search machine, which is to help to find allegedly better, holds like always, if it concerns the Web, own standards for relevant.

Digitally cheat to management
While the world still tried to recover from the shock of the Gaengelung by numerous often incompatible digital protective mechanisms with which Hollywood and the music industry want to secure their income stream, comes now the digital trick management. Who itself the source code e.g.. to this side regards, finds astonishes a copyright notice on methodology used for the Ranking.

Search machines Web log archives

Search machine optimization: in six to eight weeks into the Top-10

2005-07-07T12:16:00.001-07:00

Search machine optimization: in six to eight weeks into the Top-10
Warranty:
If you do not see 3 months after observance of my recommendations a drastic improvement of your position and after 6 months under the first 10 results to appear, you do not receive your sides for your search words your money back. One calls search machine optimization the production of web pages, which are so arranged that they are found with search machines under the first 10 results. Successful optimization is not conditioned secret science, neither programming knowledge nor "black magic". If you can take good heed of a handful of principles and steer a HTML editor, you fulfilled all conditions .

I offer search machine optimization since 1997. And I guarantee your success [ or you receive your money back, see right ].

My achievement
My service covers individual, precise step for step an instruction after thorough analysis of your Site, so that your sides for your important search words under the first 10 results are found. It contains recommendations for the optimal organization of your sides, which link structure of your Site as well as for the clenched improvement of the link popularity - without you must buy left or purged Domains or look for laboriously link partners. The execution of the easily understandable instructions is left to you for in-plant realization [ or delegation to your Web designer ]. Optimized sides are put down by you on your server. They have at any time complete control of all adjustments, and you understand the connections about a cause and effect - to become dependent without of me.

Sceptically?
Me it is clear that the above warranty cannot be fulfilled always 100%ig - it is quite possible that more than 10 customers aim at a Top10-Position for a search word. In practice however the substantial auxiliary use , which you obtain by application of numerous search words, is more valuable around a multiple, than refunding the payment. Therefore I do without restriction of my warranty. As soon as you realize the received suggestions [ leave ], can registration with all large search machines take place. On the average it lasts six to ten weeks *) , until you find your sides on one of the first 10 places of the search machines, at which 95% all user searches.

Their costs
The production of the individual instruction for the optimization of your sides takes place at the fixed price . The sequential consultation, examination of your sides on adherence to the crucial criteria and the weekly determination of your search machine position for your search words depends on the number of your HTML sides [ and/or URLs ] and the search formulations contained in it. This is accounted for quartalsweise and can be quit at any time with one period by 14 days.

Current support
The technology does not stand still. Search machines change its methodology, Ranking parameter and also procedure regularly, partly due to newly developed or improved algorithms, partly in addition, because they must prevent that possible weak points can be durably used. Since this anscheindende arbitrariness at the beginning can irritate, and because the market is in constant motion, the objective and adherence to important parameters must be periodically supervised .

After production of an individual optimization strategy with concrete instructions for guaranteed Top10-Positionen and the assistance with the determination of the most frequent relevant search words and formulations , which are typed by your target group with the search machines, my service covers therefore in addition:

14tgl examination of the agreement of your sides with the crucial optimization criteria.
weekly monitoring of your search machine position for your search words, as well as daily examination and updating for your most important search word.
If necessary, registration with all important search machines.
Sequential determination and documentation of all factors , which determine today the search machine position.
Each-early accesses to my data base of the search words [ inclusive. Search frequentnesses ], which is updated around the clock.
Access to my Knowledge bank , which contains everything, which you must know about search machines and the structure of the so important link popularity. In addition each-early email or telephone contact for individual questions or problems.
If you mean service buy here , have in two minutes access to all information, Tools and data ordered in the kundenbereich. The production of the individual instruction for the optimization of your operational readiness level takes place within ten working-days **) . The first production of all test reports takes place within 24 Std, after you registered your Domain and to a few other data in the kunden-Bereich.

If you do not know me, it will perhaps interest you why different me the search machine experts to often call.

On these Site find you everything that you need, if you aim at a Top10-Position with all large search machines.

2005-07-07T12:16:00.000-07:00

On these Site find you everything that you need, if you aim at a Top10-Position with all large search machines.

Provider, Web designers and specialized media often call me the expert for search machine optimization . I offer individually tailored advice , precise instructions and accompanying assistance to my customers. Thus your sides are found guaranteed in the large search machines on the first side . Simultaneous Know How transfer prevents that you are received a dependence.

My detailed Tutorial helps private users, who want to inform thoroughly about the topic search machine optimization , in all large search machines to be found better. Interactive Tools helps to see sides like a search machine to determine the most important search words detailed analyses to employ and also bypasses and other machinations to expose and thus and optimization systematically to operate.

Before you announce your Site at search machines or listings, you should examine for the avoidance of points of punishing whether your sides are contained in the volume of data not already. Here you find the special syntax needed for it .

My irregularly appearing free new type character informs - without a sheet before the mouth to take. In several classes containing archives see you, on which you let yourselves in. Current messages about search machine optimization find you in my Suchmaschinen Blog :